New CPP: Market Structure, Competitive Behavior, and TAM Integration

Market Structure, Competitive Behavior, and Tam Integration Student Name Institutional Affiliation Date Market Structure, Competitive Behavior, and Tam Integration Market Structure and Competitive Behavior There is a paradigm shift in the home renovation and interior design market from a more traditionally service-oriented sector, overcrowded by professional interior designers to a more technologically-driven landscape. Rather than overlying on professional interior designers, there has been a shift in the market due to the emergence of digital platforms that leverage artificial intelligence (AI) to provide customized interior design solutions. Professional designers come at a cost and usually take time to deliver designs (Zhu & Du, 2021). The emergence of digital platforms like Archieye brings the same services but at a much lower cost and less time. The market is witnessing a departure from a high-cost and time-consuming model to one where technology democratizes access to interior design services (Chen & Wang, 2020), where ordinary people can leverage platforms like Archieye to achieve their interior and renovation goals. Technology is redefining competition interactions in the interior design and renovation market. The traditional interior design market is restrictive, allowing only a handful of people to benefit. However, technological solutions are disrupting the market, marking a strategic understanding of the evolving market dynamics. AI-powered solutions are addressing the needs of the broader audience while positioning themselves against traditional interior designers (Akhtar & Ramkumar, 2023). Furthermore, AI-powered interior design tools are intensifying co...