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Subject:
Business & Marketing
Type:
Essay
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English (U.S.)
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Check in

Essay Instructions:
In this mentor-focused video check-in, you will look at the project scenario for MBA 620 and have an asynchronous discussion with your instructor regarding any initial concerns about the project scenario and the Milestone One submission due in Module Three. Review the course infographic and course structure and check when the two milestones and the project are due. You are highly encouraged to continue reaching out to your instructor so any concerns and questions are addressed before Milestone One is due. Discuss your progress and these concerns with your instructor through this video submission. Review the guidelines and rubric document for Milestone One, including the information packages for the three companies. Then record a short video sharing your expectations from and understanding of the scenario and corresponding requirements. As you record the video in the Bongo Q&A tool, consider the following criteria: Share your expectations and understanding of the scenario. Identify any initial questions or concerns you have regarding: The project scenario The performance parameters or metrics of the companies involved The deliverables expected in Milestone One In preparation for the upcoming milestone, address the following: Review the profile information for TransGlobal Airlines. Why do you think TransGlobal is interested in the acquisition? What do they hope to gain from it? Review the information documents for Company A and Company B. What aspects of their profile do you believe make them attractive acquisition targets for TransGlobal Airlines? If you have any additional questions or require additional support from your instructor, let your instructor know either in this video or through an alternative format.
Essay Sample Content Preview:
Transglobal Airline Acquisition Analysis and Recommendations Name: Institutional affiliation: Course: Date: Introduction Transglobal Airlines (TGA) which began operations in 1951 and currently serves 52 countries in 242 destinations is considering an acquisition of one or two smaller aviation firms with specialization in chartered flights for luxury vacations. With Company A and Company B presented as likely candidates, a thorough assessment is needed to determine the potential benefit of one or both companies to Transglobal Airlines (Moriarity, Hopkins, & Slessor, 2022). Following an exhaustive evaluation of the two companies using a Balanced Scored Card (BSC), it was recommended that TGA proceed with option A over option B. The recommendation aligns with the parent company’s strategic objectives of offering more revenue growth opportunities, increased operational efficiency, and customer expansion. TGA’s Situation Analysis TGA, a luxury airline with dominance in the US market, boosts its strong financial position and 80% customer retention rate. The company’s current finances indicate an annual gross revenue of $20.683 billion and an annual net income of $2.099 billion. In terms of domestic revenue, TGA recorded a 7.7% revenue increase in the last quarter. More so, the company’s operating margin stands at 14.08% which indicates that TGA generates about 14.08% profit for every dollar of revenue. Wi...
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