Essay Available:
Pages:
2 pages/≈550 words
Sources:
0
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.72
Topic:
Executive Summary
Essay Instructions:
Part 2: Executive Summary
Submit a Word document summarizing your analysis and recommendations for both companies.
Situation assessment: Briefly summarize your company’s current internal and external business environments and the rationale for acquisition.
Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from your balanced scorecards.
Recommendation: Justify your recommendation for the acquisition and explain how it supports the company’s objectives.
Essay Sample Content Preview:
Executive Summary: Transglobal Airlines
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Subject and Section
Professor’s Name
Date
Executive Summary
Situation Assessment
Transglobal Airlines (TGA) focuses on becoming the best airline in the highly competitive aviation market, which constantly encounters change secondary to rapid technological innovations and market uncertainties.
TGA’s internal business environment is characterized by a structured hierarchical leadership and a large fleet, among the primary factors of the business' sustenance over time. TGA caters to a diverse clientele that includes Fortune 500 companies and covers a high local and international trade volume. It arranges the airlines' carriers in its premium, economy, luxury, and business classes, covering the audience over five continents and more than 50 countries. Externally, TGA’s highly competitive environment is challenged more by customers’ high expectations for more comprehensive services. While 80% may seem like a strong retention rate, capturing clientele audiences that are growing gradually and currently stand at around 27% remains challenging. A highly competitive business environment, combined with strict regulation and increasing environmental considerations, are the challenges that TGA faces. Therefore, acquiring new business strateg...
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