Creativity and Innovation in Traditional Marketing
While traditional marketing methods are the cornerstone of any organization's growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering.
In your initial post, answer the following:
Select two forms of traditional marketing channels from the following: TV, radio, print, and outdoor.
What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail.
Baby boomers
Generation X
Millennials
Generation Z
Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered.
How did this creative or innovative approach influence your purchasing decision?
Share two "top" ideas to be considered for marketing the brand connected to Milestone Two in Module Six and explain your rationale.
Include one idea each for the following areas: consumer research and SEO.
In response to at least two of your peers, address the following:
Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers' views? How are they the same?
Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers' views?
Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?
Creativity and Innovation in Traditional Marketing
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Creativity and Innovation in Traditional Marketing
Traditional marketing is a type of advertising that uses conventional media or channels for advertising. The most widely used mediums in conventional marketing are print, radio, and outdoor advertising. Radio and television are the two classic marketing mediums that have been chosen.
Baby Boomers - Those born between 1946 and 1964 are commonly identified as baby boomers (Canavan, 2021). Baby boomers find television to be quite enticing. Thus, television advertising can aid in more effectively reaching baby boomers. Radio listening is still popular among baby boomers. As a result, it is also thought of as the best way to communicate with them.
Millennials - Millennials are those who were born between 1981 and 1996. Given how much time millennials spend watching TV, they find it quite tempting. Millennials find radio appealing as well because they listen to it a lot.