Choosing the Right Influencers and Platforms for Influencer Marketing Campaigns.

Ideas for a Suitable Influencer Marketing Campaign for Lost Treasure Name Institution Date Ideas for a Suitable Influencer Marketing Campaign for Lost Treasure Question 4 Among the different Lost Treasure products, jewelry is a suitable one to advertise with influencers. The advertisement technique will depend on the social media platform where the product is being advertised. Social networking sites provide an avenue for the organization to reach millions of individuals (Ziewiecki & Ross, 2021, p. 4). One of the social media platforms that the organization can utilize is Instagram. On this platform, Lost Treasure can have influencers upload pictures as they wear the jewelry. On the post description, the influencers can tag Lost Treasure and use hashtags related to jewelry and fashion to get individuals to check out the company. When it gets to TikTok, the company can partner with influencers to do short dances while wearing jewelry from the organization. TikTok is a recent application and has many individuals subscribed to it. Some influencers on the platform have more than 40 million followers (Haenlein et al., 2020, p. 6). Influencers on the platform reach more people by sharing short, interesting videos. The influencers on this platform can make short videos where they dance to get people's attention. When dancing, they will need to ensure that they have conspicuous jewelry on them to pique people's interest and start discussions about the jewelry. YouTube stands out as another platform where influencers can help promote the jewelry from Lost Treasure. To advert...