Essay Available:
Pages:
1 pages/≈275 words
Sources:
-1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Business and Marketing in Nike
Essay Instructions:
Each student will participate in a group producing a marketing plan for an event, product, service, or organization related to sports. The group will submit a paper that should include no less than one page.Each group will present the paper in class.
MARKETING PLAN
I. Situation Analysis
Internal Analysis
---General
---5 P's
---Attendance
---Demographics
External Analysis
---Competition
---Demographics
SWOT Analysis
II. Marketing Objectives
Measurable
Obtainable
Stated Time Frame
III. Target Market(s)
IV. Marketing Mix
Product
Price
Place
Promotion
Public Relations
Essay Sample Content Preview:
Business and Marketing
Student Name
Institution
Course
Professor
Date
Business and Marketing
Internal Analysis
Nike inc. is a multinational corporation based in Beaverton, USA. Bill Bowerman and Phil Knight found it in 1964, Nike product is the first P in the five Ps of marketing followed by price, place, people, and promotion. Its primary target customers are between the age of 15 years to 40 and cater to both men and women equally. Its marketing is mainly in the US, and this helps increase the market share on athletic apparel more than advertising its footwear.
External Analysis
Adidas is a worldwide brand and Nike's top competitor. Their rivalry is across different footwear sectors and sports equipment. As a competitor, Adidas claims to be the most significant sportswear manufacturer in Europe, and it's second in the USA as Nike is the longest standing sportswear in the USA (Dawson, 2003). Adidas tends to launch its "Urban Art Guide to allow its users to access urban art."
SWOT Analysis
Its s...
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