Coca Cola Supply Chain Management Strategy Summary

Coca Cola Supply Chain Management Strategy
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Coca Cola Supply Chain Management strategy
Coca Cola background
Coca-cola company has a successful global supply chain management strategy to ensure its products and services reach customers. Historically, the company was coined in 1886 by a pharmacist called Dr, John Pemberton who made a soft drink and sold it to the neighboring pharmacy. In the beginning, Coca Cola company sold its drinks using glass, but in 1899 the company drinks were packed in bottles ready for the commercial framework. The Coca-Cola company used newspapers to advertise its products, which marked the company's first market effort. The company developed market strategies and created a famous advertising slogan, "the pause that refreshes," in 1929, which is still used in contemporary contexts to advertise its products and services. Later on, the company started incorporating other beverages to expand its market profile and meet customer satisfaction globally. Today the Coca-Cola company is well known for beverage brands such as Zico coconut, Fanta, Minute Maid Juices, Honest, Dasani Waters, Sprite, and Smart Water (Alteneiji & Alnoman, 2019).
Coca Cola supply chain strategies and how they meet business demands globally
To expand effective supply chain management to reach and satisfy their customers' needs globally, the Coca-Cola company employs various strategies such as brand establishment and customer relationships, market segmentation, increasing financial efficiency, and focusing on core competencies and business design models.
Increasing process efficiency
Coca Cola take measures to evaluate and reshape their business manufacturing processes, improving employees' interactions to make work fun-filled, interesting, and career fulfilments, investigating redundant business areas, improving their operational headquarters to reach customers, and conducting research to remove processes that act as barriers to company supply chain systems. These modifications make it faster, smarter, and more efficient, resulting in customer satisfaction, thus earning high demand for Coca-Cola company products in the global supply chains. High demand makes the company get more profits from sales of its products and services (Vishal & Patil, 2018).
Focusing on brand competencies and business models
Coca Cola focuses on business models and brand competencies by advancing and expanding brand expertise like incorporating more brand-new products, beverages, and value-added dairies to attract more customers, improving bottle packing brands by increasing their productivity, optimizing processing and distribution systems, and earning independent companies in different countries across the globe. For example, in 2015, the company was handling bottling operations independently in North America. This strategy increases company products' demands in the global supply chain, thereby earning high profits irrespective of market circumstances globally (Vishal & Patil, 2018).
Maintaining healthy customer partnership and brand establishment
The Coca...