Beforeyouspeak Caramel Coffee Performance Evaluation

Case Evaluation- OG Performance Blend
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Case Evaluation- OG Performance Blend
Before You Speak OG Performance Blend offers Caramel Coffee as one of the high-performance products with superfoods that can enhance the consumer’s performance, wellbeing, and health. Besides, the product has clean energy that can help customers improve their performance for each cup. Implementing the appropriate marketing mix can support such an organization attain its core set objectives of increased sales. Marketing mix strategy is a fundamental concept in marketing associated with price, product, promotion, and place; the 4Ps. Marketing executives ought to deliver value to the customers while managing an effective relationship with customers. The process entails identifying customers willing to purchase coffee and ensuring that it suits their needs and wants.
According to the American Marketing Association, marketing mix entails a wide range of marketing variables to attract top executives. Marketing mix strategies relate to 4Ps that define the direction of marketing efforts to ensure that an organization has a competitive advantage over close rivals in the market (Beforeyouspeak Coffee, 2021). Therefore, the marketing mix concept entails a deliberate choice of strategies and policies for an organization’s price, product, place, and promotion. The marketing executives ought to select the elements in the appropriate proportions to enhance a product and make it pleasing to the customers. Beforeyouspeak’s OG Performance Blend marketing mix facilitates effective identification and reach to various beverage customers.
Product
Beforeyouspeak has a wide range of products that comprises beverages as a food service business. Keto-friendly creamers and organically sourced coffee are the company’s main products. The product element of the marketing mix covers the wide range of organizational outputs that the company offers to the target markets. Among all other factors, the product is the primary determinant of the company’s reputation and corporate image. The company is known for its organically sourced coffee products and related keto-friendly creamers. The offered coffee products such as functional coffee help enhance the customers’ health, well-being, and performance. Beforeyouspeak provides a wide range of products that suit the needs of target consumers.
The generic strategy and intensive growth mechanisms at Beforeyouspeak OG Performance Blend significantly influence the coffee products included in the element. The product element of the company supports the vision and mission statements, especially on expediting timely and effective serving of the target customers. According to statistics, most Australians consume at least a cup of coffee daily. Baby boomers are the leading group in the population that consumes coffee. The group has high earnings that influence their higher spending habits on coffee products. OG performance coffee is the product that suits the group, whose primary function is to energize consumers. Besides, the OG performance blend has critical ingredients, such as turmeric extracts, curcumin, and Siberian ginseng. Tumeric extracts and curcumin can enhance body antioxidants to reduce the risk of heart illnesses. Therefore, OG performance blend coffee is a healthy product that helps to boost energy.
Beforeyouspeak OG Performance Coffee Blend has a competitive advantage for offering healthy and environmentally friendly products. According to the ranks in the market, the organization provides high health functions for its products. The strength of the OG Performance Blend is in offering complete superfood ingredients and vitamins for coffee products (Gunnars, 2021). However, the company has to invest more in advertisements to create awareness about healthy coffee products. Akey opportunity for OG Performance Blend is to capitalize on coffee consumption in Australia while targeting baby boomers as the main customers. However, it faces stiff competition from close rivals in the market, such as savvy that offers similar products at a relatively lower price. Australians, who are health-conscious, are the main target customers of OG Performance Blend Coffee since they love drinks and require energy to undertake their daily activities. In addition, OG has superfood ingredients that provide consumers with a prolonged boost in energy than regular coffee.
Price
Price is an equally relevant element in the marketing mix as the charged value for offered products and services. The component specifies price ranges and price points of keto-friendly creamers and organically sourced coffee products. One of the key objectives of using the feature is to use price to maximize the sales volume and profitability of the company. The marketing team has to fix a price that will suit the needs of most clients, especially the Australian baby boomers. For that reason, they have to consider government restrictions, competitors’ prices, the cost involved in the production, and consumers’ capability to pay. As a result, pricing has a significant impact on the overall profitability of the Beforeyouspeak OG Performance Blend.
Pricing is the most critical element that creates sales revenue for an organization. In the case of Beforeyouspeak OG Performance Blend, the price of organically sourced coffee and keto-friendly creamers determines the company's profit level. Although functional coffee enhances the performance and wellbeing of the customers, its pricing will be a crucial determinant of if the company thrives in the market (Beforeyouspeak Coffee, 2021). Since the baby boomers living in urbanized areas are the main target customers, Beforeyouspeak charges relatively higher prices for the products. Customers can opt to check the prices of coffee products from online websites and supermarkets alike to facilitate their purchase decisions. The pricing of OG Performance Coffee Blend is the m...