BE Unit VI Assessment 1 of 2

Marketing in Schools Name: Institution: Date: Introduction Marketing of products and services has become rampant not only in public places but also in schools. This is because it is reportedly stated that young people have brought about huge market potential, which has been proven through the past accelerating records of spending (Kotler, 2006). The current perceived record shows that the children’s pending will keep on increasing as time progress, which encourages the marketers to target places where children are large in numbers like middle as well as high schools. Should advertising be allowed in schools? Marketing of products and services should not be permitted in schools. This is because the primary function of school, which is education, may be ruined or deteriorated. The advertised products may cause children to lose concentration on their academics as they bear young mind. The children below the age of eighteen years mostly depend on their parent’s income to buy the things they require. This only means that advertisement should not be focused on manipulating children who depends on their parents and guardian...