Essay Available:
Pages:
1 pages/≈275 words
Sources:
7
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.22
Topic:
Jeddah, Saudi Arabia tourism case study
Essay Instructions:
please answer these following questions
What is the current situation in jeddah regarding tourism ?
- How much is tourism revenue today in Jeddah?
- What is the source of revenue?
- Number of days? satisfaction ratings? Purpose for stay?
Whom would you recommend as the target market?
- Describe the typical tourist today (city of origin, age, marital status, income level, what they seek in a vacation, etc.)
- What do they like about Jeddah tourism? What they don\'t like?
- What would convince them to consider Jeddah for tourism? What would prevent them?
- What would be the Positioning of Jeddah to attract your target market?
- Unique attributes of Jeddah vs competition Riyadh and Dammam?
- Value proposition which Jeddah should offer?
you can use these sources plus some of your own as long as you provide credible solid statistics and information.
http://www(dot)jeddah(dot)gov(dot)sa/strategy/english/jsp/jspfiles/jsp-eng-06-tourism.pdf
http://www(dot)scta(dot)gov(dot)sa/en/AboutSCTA/Documents/GENERALSTRATEGY.pdf--
http://www(dot)scta(dot)gov(dot)sa/Pages/default.aspx
thank you
Essay Sample Content Preview:
Tourism in Jeddah:
A Case Study
[student`s name]
[university]
Tourism in Jeddah: A Case Study
Considered as the gateway to the two holy cities of Mecca and Medina, Jeddah has become one of the top tourist destinations in Saudi Arabia. Recent reports show that the city plays host to more than 6 million people annually, with 90% of which are visitors coming from the domestic market ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Jeddah Government", "given" : "", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2007" ] ] }, "title" : "Tourism", "type" : "report" }, "uris" : [ "/documents/?uuid=ef8d785e-ca61-4462-88ca-cf393d88cb25" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Jeddah Government, 2007)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Jeddah Government, 2007). Typical tourists to Jeddah come from other parts of Saudi Arabia, are usually families (not individual travelers) and are interested in the various commercial offerings in the city. Shopping, dining and fun are the most common reasons why they visit the city. Tourists typically flock the city during seasonal festivals. Statistics show that as of 2011, the city receives more than 2 million visitors from the Jeddah festival alone, with tourist expenditures amounting to almost 30 billion Riyals ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Jeddah Economic Gateway", "given" : "", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2011" ] ] }, "publisher-place" : "Jeddah", "title" : "Estimates of tourism expenditure through festivals and events in Jeddah 1432", "type" : "report" }, "uris" : [ "/documents/?uuid=1550d3e8-12f9-4aa8-b775-238eba968196" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Jeddah Economic Gateway, 2011a)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Jeddah Economic Gateway, 2011a). When asked of their probability of visiting some of Jeddah`s events, 82% of tourists said they will certainly visit the Jeddah Festival again, 84% and 77% will visit again during the Spring Festival ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Jeddah Economic Gateway", "given" : "", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2011" ] ] }, "title" : "The desire to repeat the visit festivals 1432", "type" : "report" }, "uris" : [ "/documents/?uuid=3aa360d4-b171-45b4-8a46-8c5fa2c04ac6" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Jeddah Economic Gateway, 2011b)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Jeddah Economic Gateway, 2011b). Only a small portion of tourists said that they will certainly not attend the following year`s festivals.
38% of per capita expenditure among domestic tourists are on entertainment and recreation, 22% on accommodation facilities and 16% on transportation ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Jeddah Economic Gateway", "given" : "", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2011" ] ] }, "publisher-place" : "Jeddah", "title" : "Expenditure by domestic tourists destination in Jeddah spending 1429-1431", "type" : "report" }, "uris" : [ "/documents/?uuid=0cb59df4-eed2-453b-a7da-503e28b9f8ed" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Jeddah Economic Gateway, 2011c)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Jeddah Economic Gateway, 2011c). Roughly 34% of domestic tourists stay in the city for 1-3 days, 55% stayed 4-7 days and only 17% stayed for more than 8 days ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1...
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