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page:
1 pages/≈275 words
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-1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Apple's Business Strategy

Essay Instructions:

Strategic Overview
C
urrent Business Level Strategy

Draw the 2 by 2 generic business strategy matrix. Be sure to label the matrix completely. Put each of your company’s businesses/brands in the appropriate box in the matrix. Then, discuss the “Source of Competitive Advantage.” Assess the extent to which each business/brand competes on the basis of low cost versus the uniqueness of its products or services. Finally, discuss the “Competitive Scope.” Assess the extent to which each business/brand exploits its competitive advantage in a broad or narrow target market. Do not talk in vague generalities. Be specific and detailed in your discussion.

Only need one source of Source of Competitive Advantage and Competitive scope because it is a group project company is apple

Essay Sample Content Preview:

Apple
Student’s Name
Institutional Affiliation
Course Name and Number
Instructor’s Name
Assignment Due Date
Apple

Cost Leadership Strategy

Differentiation Strategy

Broad

* It involves releasing products that are valuable at low prices.
* Enhancing cost saving by producing top tier products and delivering them on time.

Differentiation of different products that Apple makes, such as Laptops and Phones.


Cost Focus

Differentiation Focus

Narrow

* Apple is invested in performing extensive research before releasing its product to the market.
* They are forming partnerships with other companies that will contribute to the making of their products.

* It engages a specific company to provide them with software for their product.
* For their products to be distributed, they need to establish stores for this purpose.


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