Sales, advertising, and Public Relations Business Coursework

Multiple Marketing Channels
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[professor]Utilizing multiple marketing channels can reach a wide range of target markets (Mohr & Nevin, 1990). Marketing channels such as retail, direct selling, intermediaries, and online selling allow the seller to raise product sales in a shorter period than one marketing channel (Rosebloom, 2013). For instance, having a physical store, online/virtual store, and resellers can get buyers outside of your social circle. Multiple marketing channels also expand the selling capacity which can start the thriving of the business. However, with several marketing channels to manage, there are consequences as well. Managing mu...