Channel Design: Sales, Advertising, and Public Relations

Sales, Advertising, and Public Relations
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Discuss the role of channel design in the pursuit to gain differential advantage. 150 words with reference
The channel design is important to develop new marketing channels and modify the existing ones, where the channel design is used as a strategic tool. In designing the marketing channels there is a consideration of the benefits in marketing that cannot be easily duplicated by the competitors (Rosenbloom, 2013). When a firm has a differential advantage, it is better placed to satisfy ...