Effective Marketing Channels

Marketing Channels
Student’s Name
Institution
Marketing Channels
Marketing channels are integral in bridging the gap between the manufacturer and the consumer. According to Palmatier, Stern, and El-Ansary (2016), without an effective marketing channel, products and services are bound to suffer from a lack of attractiveness to the buyer and limited reach. It is important to note that the effectiveness of a marketing channel depends on factors such as the type of products, type of customers, and the participation of intermediaries. In this regard, I think the direct marketing channel (zero-level channel), which does not include retailers, wholesalers, or agents (Baack, Czarnecka, & Baack, 2018), is the most effective. With manufacturer-owned stores and mail-order sales, a company can effectively offer products and services to customers. This direct marke...