Measuring Success - Classmate Response

BUSS499 - Week 10 Response Discussion -30 Points -Single spaced Hi class, (1) I will estimate the goals of the plan, and predict management to do a try run of my ideas so see if the plan actually works. (2) I will collect data and ask for feedback and see how he company's ratings change after the plan has been executed. The number risk factor that I would be very concerned with is the company lose money. I will mitigate this risk by pushing the plan gradually so that we can evaluate as we mov along. it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. Three CSR communication strategies are developed. Based on empirical illustrations and prior research, the authors argue that managers need to move from ‘informing’ and ‘responding’ to ‘involving’ stakeholders in CSR communication itself. They conclude that managers need to expand the role of stakeholders in corporate CSR communication processes if they want to improve their efforts to build legitimacy, a positive reputation and lasting stakeholder relationships. A stakeholder engagement plan (SEP) documents how involved and influential your project stakeholders are. It also outlines your stakeholder communication plan, including when you’ll reach out to each stakeholder, what platform you’ll use, and how much information you’ll deliver. Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business ethics: A European review, 15(4), 323-338. https://asana(dot)com/resources/stakeholder-engagement-plan-template Team AsanaLinks to an external site. February 28th, 2024