Learning journal

The Influence of Personal Values on Consumer Behavior: A Reflection on Seth Godin's Insights Student’s Name Institution of Affiliation Course Name Instructor’s Name Date The Influence of Personal Values on Consumer Behavior: A Reflection on Seth Godin's Insights In his book "All Marketers Are Liars," Seth Godin explores the impact of the customer's perspective on marketing, buying behavior, and word-of-mouth endorsement. He claims that storytelling could be used in the marketing communication strategy and that every successful campaign stems from a simple story of people that a marketer wants readers to buy into (Godin, 2012). According to Godin, the best marketers act according to values, beliefs, and biases known by target markets. When thinking through Godin's ideas, I realized that everything I do is tainted by my values, beliefs, and biases, from what I buy to what I tell my friends and family to purchase. In my consumer choices, trends like sustainability, quality, and ethics in products are factors that I consider. Employment relations and environmental conservation are some factors that I expect any company to consider while running its business. Furthermore, digital storytelling for marketing in many forms and formats...