Communication Plan Activity

Communication Plan Activity Template Overview In part 3 of your business consulting plan, due in week 9, you will focus on how the company leadership should execute your recommendation. A communication plan is an essential element in the successful implementation of any major change at a company. This activity will allow you to draft a communication plan and submit it for feedback before incorporating it into your week nine assignment. Instructions Complete the activity directly on this template. Save it as a Word document (.doc or .docx) and submit it using the link in your course. Read the instructions for each part and answer all the questions using complete sentences in your own words. Do not copy and paste from any source. Be sure to cite your sources. This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. Resources * Use at least one quality source to support your writing. * Be sure you have completed your readings for this week. * Case Study (Note: after opening the linked resource, use the menu on the left-hand side of the page to navigate through each section) Communicating with Stakeholders. * Article: Communicating Change. * Video: Craft a change communication plan. (3 min). Student Name: Date: 1. Provide background information on the selected company and the Challenge or Opportunity. Kohl’s was founded in Wisconsin by Maxwell Kohl in 1972 and has grown to over 1162 locations across America. The organization has grown to hire over 100,000 employees in different locations in the United States (Mathews, 2021). The inception targeted blue-color employees who could not afford expensive items but could afford cheap and quality items. Kohl's prides itself on delivering exceptional services and enhancing the shopper's experience (Mathews, 2021). The firm delivers exceptional national and exclusive brands, which attract numerous consumers. Kohl's offers a shopping mobile app for consumers to purchase items from the comfort of their homes. Moreover, Kohl's is well known for being a department store chain that dominates the apparel and home fashion industry because of its affordable prices. The organization offers goods at affordable prices, leading to the acquisition of new clients because of the incredible savings deals. The high-quality products allow customers to shop while saving much money. Kohl's presents an opportunity for growth in the marketing strategies that could lead to tremendous growth in sales. The organization was affected by the Covid-19 pandemic, leading to plummeting sales within different stores. As a strategy to recover, Kohl's partnered with major brands such as Sephora to grow and enhance its operations. Kohl's has an opportunity to grow since it needs to reposition and rebrand itself in the new era. The firm can grow and increase sales by rebranding and targeting millennials and Gen Z consumers. The opportunity to rebrand will ensure that Kohl's targets new consumers and capitalize on the changing consumer habits. Rebranding entails aligning with the organization's values and objectives. Kohl's must focus on the target audience to ensure it tailors marketing strategies. The firm should capitalize on marketing strategies catering to the target audience, leading to a strong relationship. The brand will reposition and implement marketing strategies that appeal to Gen Z and the millennials. 1 2. State the overall objective of the communication plan. For example, The objective of this plan is to engage stakeholders, gather their concerns or recommendations, and ensure their active involvement in the project. This communication plan aims to identify the relevant stakeholders and inform them about the project's opportunity and progress to achieve the firm's long-term objectives as well as promote success. 2 3. Identify key stakeholders directly or indirectly impacted by the recommended strategy. Indicate if the stakeholder will be leading or following the change(s): 3 Investors will provide financial aid to ensure that Ko...