Southwest Airlines Mission Statement
Module 3 - Mission,Vision, Values
There is often confusion as to what information is provided in an organization's vision, mission, and values statements. You may or may not be aware but the airline industry is often compared to health care. The reason is that they demand such high quality to
ensure the safe flight of their passengers, similar to the standards needed to providedhigh quality health care.
Then, change either the mission, vision, or values statement in a way that you would notconsider it to not be well written. Put your new statement in the post, and then explain why that would not be supportive of the organization.
- Your post should be 250-350 words.
- Review the Discussion Grading Rubric
- You will not be able to see any posts by other students until you make your original post.
• Support your post by citing one reference (other than the text).
- Cite paraphrased information but do not use quotes for this assignment.
- Submit your original post by Thursday before 12am midnight (EST).
- Respond to at least two (2) other students' original post.
• In addition to your replies on other students' posts, you should also respond to any student who posts to your original post and to any of my questions.
Southwest Airlines Mission Statement
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Southwest Airlines Mission Statement
A company's primary purpose is briefly described in its mission statement, which is typically a formal explanation of the goals and values of a firm or business. Essentially, mission statements explain what a corporation is, why it is established and operates (Badeau, 2021). An organization's aspirations are outlined in its vision statement. The Southwest Airlines mission statement is “Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit” (Southwest Airlines, 2023). The airline’s vision is “to become the world’s most loved, most flown, and most profitable airline” (Southwest Airlines, 2023). The mission and vision statements of Southwest Airlines are excellently written and complement the organization's goal since they establish the company's operating philosophy and how it views its position as a leader in the world of aviation. The Airlines' core values are pride, integrity, teamwork, humility, respect, and concern for clients and staff members, demonstrating that when personnel are content, the...
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