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Health, Medicine, Nursing
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English (U.S.)
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MHA 570 SLP Module 2 CORE CONCEPTS OF STRATEGY
Coursework Instructions:
Module 2 - SLP
CORE CONCEPTS OF STRATEGY
Health care organizations repeatedly use growth as a key strategy. In fact, Walston (2018) noted that growth “is an attractive prospect because it promises greater economies of scale, augmented reputation, swift entry into markets, achievement of synergies, increased market power, and higher salaries for top management.”
Walston, S. L. (2018). Chapter 4: Growth and integration strategies. In Strategic healthcare management: Planning and execution (2nd ed.). [Books24x7 version]. Retrieved from the Trident Online Library.
For your Module 2 SLP, in 2-3 pages complete the following:
Explain the differences between Vertical, Horizontal, and Diversified Expansion.
Research one large health care system.
Identify its core business and any diversified organizations.
Identify if the health care system is practicing related or unrelated diversification.
Explain how the organization’s strategy reflects its mission and vision.
In your scholarly paper, you should include an introduction and conclusion paragraph.
SLP Assignment Expectations
Conduct additional research to gather sufficient information to justify/support your analysis.
Limit your response to a maximum of 4 pages, not including the title or reference pages.
Support your paper with peer-reviewed articles, with at least 3 references. Use the following link for additional information on how to recognize peer-reviewed journals:
Angelo State University Library. (n.d.).Library guides: How to recognize peer-reviewed (refereed) journals. Retrieved from https://www(dot)angelo(dot)edu/services/library/handouts/peerrev.php
You may use the following source to assist in formatting your assignment:
Purdue Online Writing Lab. (n.d.). General APA guidelines. Retrieved from https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/01/
For additional information on reliability of sources, review the following source:
Georgetown University Library. (n.d.). Evaluating internet resources. Retrieved from https://www(dot)library(dot)georgetown(dot)edu/tutorials/research-guides/evaluating-internet-content
This assignment will be graded based on the content in the rubric.
Coursework Sample Content Preview:
Core Concepts of Strategy in Healthcare
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Core Concepts of Strategy in Healthcare
Strategic management is central to the growth and success of healthcare organizations. It provides two wide-ranging studies on managing healthcare organizations strategically and an exciting insight into business models, growth strategies, directional strategies, and strategic alternatives (Hou, 2014). This study will examine different expansion approaches to analyze how a massive healthcare organization's strategy aligns with its purpose and vision.
Differences between Vertical, Horizontal, and Diversified Expansion
In the first place, vertical growth is the activities of an organization that are extended upstream or downwards in the value chain. In the healthcare industry, it can mean starting a retail pharmacy chain of its own, forward integration, or manufacturing its own medicine, also called reverse innovation. On the other hand, horizontal expansion is the approach also known as parallel growth, and it involves growing at the same level of the value chain, usually through takeovers or merging with associated businesses (Ginter et al., 2018). It can include a healthcare provider buying more clinics or hospitals so that it may have a larger patient pool and market presence. Lastly, Walston (2018) defines diversified expansion as developing new, often unrelated sectors within a company. If the new initiatives are in totally different industries, they can be unrelated or related if they partially relate to the primary firm.
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