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MHA 570 SLP 3 FOUNDATIONS OF STRATEGIC PLANNING
Coursework Instructions:
Module 3 - SLP
FOUNDATIONS OF STRATEGIC PLANNING
Strategic planning can be done with the use of a variety of planning tools. The tools that you use in the planning process will depend on what is being planned and the end product desired.
Chapter 4 in Essentials of Strategic Planning in Healthcare (2nd ed.) identifies two tools in the strategic planning process—SWOT analysis and Gap analysis.
In a 3- to 4-page paper, complete the following:
Part 1
Explain in detail the use of SWOT and Gap analysis.
Conduct additional research; identify and explain at least 2 additional strategic tools that can be used in health care strategic planning.
Part 2
Choose a health care organization that you are familiar with and complete a SWOT analysis answering the following questions:
Identify the organization.
Strengths:
What does the organization do well?
Is the organization strong in its market? (Do research and support with evidence.)
Does the organization have a strong mission and vision supported by its culture?
Weaknesses:
What does the organization do poorly?
What problems could be avoided?
What potential difficulties does the organization might face?
Opportunities:
What industry trends can the organization adopt? (Do research, support with evidence, provide sources.)
Are there any new technologies the organization could employ?
Threats:
Who are the organization’s competitors? (Use specific examples from your organization’s marketplace.)
What are the competitors doing well?
What obstacles might the organization face?
Note: Answers to the questions should not be simply yes or no. Detailed answers are required.
In your scholarly paper, you should include an introduction and conclusion paragraph.
SLP Assignment Expectations
Conduct additional research to gather sufficient information to justify/support your analysis.
Limit your response to a maximum of 4 pages, not including the title or reference pages.
Support your paper with peer-reviewed articles, with at least 3 references. Use the following link for additional information on how to recognize peer-reviewed journals:
Angelo State University Library. (n.d.).Library guides: How to recognize peer-reviewed (refereed) journals. Retrieved from https://www(dot)angelo(dot)edu/services/library/handouts/peerrev.php
You may use the following source to assist in formatting your assignment:
Purdue Online Writing Lab. (n.d.). General APA guidelines. Retrieved from https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/01/
For additional information on reliability of sources, review the following source:
Georgetown University Library. (n.d.). Evaluating internet resources. Retrieved from https://www(dot)library(dot)georgetown(dot)edu/tutorials/research-guides/evaluating-internet-content
This assignment will be graded based on the content in the rubric.
Required Reading
Harris, J. M. (Ed.). (2018). Section 3: The strategic planning process. In Healthcare strategic planning (4th ed.). [Books24x7 version]. Available in the Trident Online Library via the Skillsoft database link.
Harrison, J. P. (2016). Chapter 1: Leadership, mission, vision, and culture: The foundation for strategic planning. In Essentials of strategic planning in healthcare (2nd ed.). [Books24x7 version]. Available in the Trident Online Library via the Skillsoft database link.
Harrison, J. P. (2016). Chapter 3: Fundamentals of strategic planning. In Essentials of strategic planning in healthcare (2nd ed.). [Books24x7 version]. Available in the Trident Online Library via the Skillsoft database link.
Harrison, J. P. (2016). Chapter 4: Strategic planning and SWOT analysis. In Essentials of strategic planning in healthcare (2nd ed.). [Books24x7 version]. Available in the Trident Online Library via the Skillsoft database link.
Coursework Sample Content Preview:
MHA 570 SLP 3 Foundations of Strategic Planning
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MHA 570 SLP 3 Foundations of Strategic Planning
Introduction
Every business requires strategic planning to succeed. The main reason is that strategic planning will help formulate business strategies, conduct an implementation, and then evaluate how they will affect the organizational objectives (Harris, 2018). Furthermore, it supports all the stakeholders to align with the company's goals and objectives (Harrison, 2016). Most organizations use various strategic planning tools. The common strategic planning tools are SWOT (strengths, weaknesses, opportunities, and threats), gap analysis, PESTLE (Political, Economic, Sociological, Technological, Legal, and Environmental) analysis, and VRIO (Value, Rarity, Imitability, and Organization). The organization should evaluate the available strategic planning tools and choose the best fit.
Part One
1 SWOT Analysis
SWOT analysis usually helps in the evaluation of the organization's competitive position and also helps in the development of strategic planning. Moreover, this tool helps assess an organization's internal and external factors, which can help predict its current and future potential (Harrison, 2016). This process could help the organization know the areas it should improve. Furthermore, SWOT offers the organization fact-based information on its strengths and weaknesses. This data helps the organization with accurate analysis, which allows it to avoid gray areas or preconceived beliefs that could have inconsistencies and negatively affect the organization.
2 Gap Analysis
On the other hand, gap analysis plays a massive role in strategic planning. For instance, it helps compare the actual organization's performance with the desired organization. This process allows the business to find missing areas. The organization will then use these discoveries to identify the steps it should follow to attain them (Harrison, 2016). The company will then create strategies that will help it improve in areas where it has weaknesses. The organization can avoid the shortcomings that could affect its performance, thereby increasing its competitive advantage.
3 PESTLE Analysis
PESTLE analysis helps the organization audit the external environment, which helps detect and comprehend broad and long-term trends. For instance, it helps in workforce planning since it assists in identifying disruptive changes within the organization, which can impact the future employment landscape. The analysis also helps the professionals in strategic decision-making (Harris, 2018). Moreover, it helps in product development since it informs the organization if it is right to enter or leave the route to market by determining if the product is fulfilling the market needs or if it is the right time to launch a new product.
4 VRIO Analysis
VRIO is applied in identifying a business's competitive advantage. Since most organizations have a competitive advantage, the organization needs to determine its ...
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