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Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

Unethical Marketing

Coursework Instructions:
Hello, this assignment is for a discussion post, only 1/2 page is necessary for the discussion assignment. This week you are to explore cases of unethical marketing examples. First, discuss what ethics in marketing means from your perspective and how you separate it from making poor business decisions. Next: Each of you will pick one option below and discuss it from your perspective. Discuss whether it is unethical marketing or poor business decision. Justify your choice. Option 1: The Logan Paul Scandal (2017) Break down the scandal from your perspective. Is this an example of unethical behavior why or why not? Does he have a responsibility to his fans and followers who made him millions from his quirky online videos? Option 2: Volkswagen Scandal (2015) Break down the scandal from your perspective. Is this an example of unethical behavior why or why not? What has this cost the company in terms of money and reputation? Option 3: Bud Light #upforwhatever (2014) Break down the scandal from your perspective. Is this an example of unethical behavior why or why not? What has this cost the company in terms of money and reputation? Option 4: Dove - Lotion Ad (2017) Break down the scandal from your perspective. Is this an example of unethical behavior why or why not? What has this cost the company in terms of money and reputation? In one or two paragraphs, as a Chief Marketing Officer for Audio Partners, what would you expect from your organization to ensure that there is an ethical culture across the organization?
Coursework Sample Content Preview:
Unethical Marketing Student Name Institution Course Professor Date Ethics in Marketing Marketing ethics deals with marketing from a viewpoint where the product is sold in a manner that is honest and transparent and respects the rights and dignity of the consumers. Ethical marketing is not compliance with laws but the conscious not to use manipulative, deceptive, or harmful tactics. For example, poor business decisions are sometimes the result of getting the market trend wrong, the financial risks, or the real risks of doing business. The difference is simply intent; unethical marketing is planned to be exploitative or dishonest, and poor decisions may be based on ignorance or miscalculation. Option 2: Volkswagen Scandal (2015) In the Volkswagen emissions scandal, the engine software was installed in diesel ...
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