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Business & Marketing
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Module 2 Discussion 1 – Weekly Current Event

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See attached
Coursework Sample Content Preview:
Weekly Current Event Name Institution Course and Code Professor Date Weekly Current Event Mississippi’s senator Roger Wicker has proposed a bill to govern the name, image, and likeness (NIL) of student-athletes. The Senate Commerce Committee (SCC) chairperson depicts that college athletes should be compensated via commercial endorsement deals. The new bill requires the Federal Trade Commission (FTC) to oversee the process of athlete compensation. In addition, the National Collegiate Athletics Association (NCAA) is entitled to be the antitrust protection agency from legal entanglements (Dellenger, 2020). The new legislation will pose several financial implications to universities and college athletes. In particular, compensating student-athletes will enable them to generate income for use in various ways, including education and health. The introduced NIL bill requires these players to be paid through charity work, autograph signings, and brand endorsements (Samaha et al., 2024). Even if many universities want to protect the amateurism of college players, it is crucial for these athletes to earn something from the brand associated with their names, likenesses, and images. Besides, compensating student-athletes is likely to motivate the majority of them to engage fully in sporting activities so that they can create respective personal brands, which might help them throughout their professional lives. Another financi...
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