Season Ticket Prospect Database and Sales

Ticket Prospect Database and Sales Author’s Name Institutional Affiliation Course Code and Name Professor’s Name Date Ticket Prospect Database and Sales Effective company-client communication is essential when it comes to promoting sport team events. As the new marketing director of a minor baseball team, I prioritize keeping in touch with the firm’s clients. Nevertheless, the lack of a ticket database can make it extremely challenging to communicate with potential customers and informing them about new products and services that might satisfy their needs. That is why developing a ticket management system is vital to promote effective communication, marketing, and operational efficiency (Amin et al., 2020). The primary focus of this paper is on building a team’s prospect database during the off-season to generate sales and record clients’ data. Notably, using open-source database systems and apps can facilitate the development of a good ticket database. An effective ticket management system needs to convenient, faster, and accurate. Customers are easily bored by systems that are difficult to navigate. In that light, some of the open-source materials that can be used in building a team’s prospect ticketing system include MySQL, Code Igniter, and PHP (Rachmawati & Suhendra, 2018). The team will use the information technology experts already available to come up with an effective ticketing database. That way, it will be easy to record ticket purchasers, communicate with them, advertise new products an...