Module 7 Discussion 1 - Top 10 Trends in Digital Sports Marketing

Top 10 Trends in Digital Sports Marketing Author’s Name Institutional Affiliation Course Code and Name Professor’s Name Date Top 10 Trends in Digital Sports Marketing Nowadays, in the age of digital marketing, sports have become crucial for businesses to contact and engage with their potential customers. Businesses invest their money in sports for the high penetration and coverage that sports can offer. Furthermore, emotions play an essential role in sports, as consumers are more likely to develop brand loyalty and emotional engagement with a business through sports (Ratten & Thompson, 2021). In this article, we will discover the top ten trends in digital sports marketing that businesses use to interact with sports fans. There are multiple determinants to move forward with investing resources in an associate, a team, a player, an event, or a sports organization. Among these determinants is an investor's ability to benefit from sponsoring a successful team or athlete, providing a good opportunity for considerable recognition and brand exposure for the involved businesses (Stegmann et al., 2023). Finally, another great benefit of the business platform in the sports industry is that it allows the development of effective partnerships and sponsorships. The top ten digital sports marketing trends include (1-most important; 10-least important); 1. Social Media Engagement - For instance, Mercedes-Benz has teamed up with the National Football League (NFL) to develop exciting social media content around fan engagement and access to NFL games and events. 2. Influencer Marketing - For example, Nike, an international brand w...