Destination Marketing

Destination Marketing Name Institution Course and Code Professor Date Destination Marketing Destination marketing is commonly used in the tourism sector to promote specific locations and the benefits accrued to visiting such places. Indeed, it is one of the current marketing trends carried out on the Internet to increase potential customers’ awareness of visiting or remembering a specific region (Ekka & Dhall, 2023). In contrast, sports destination marketing entails advertising the host destination and the sporting activity by cross-leveraging to optimize the experiences that the tourist, who is a sports fan, is likely to obtain. In particular, destination marketing relates to sports destination marketing in several ways. Marketers have realized that sports events significantly contribute to destination image building and direct visitations. For example, if a sporting event is held in a specific region, many sports fans are likely to visit the place and tour it. In that light, sport destination marketing maximizes the economic benefit of the area visited, making such a place to be known by the majority of individuals among them those who did not attend the sporting activity (Pouder, Clark, & Fenich, 2018). For example, the country where the Olympic Games are held experiences the advantage of being renowned and likely to be visited during and after the game. Another relationship between destination and sports destination marketing is that individuals understand the culture of the region visi...