Module 6 Midterm Assignment - Cause Marketing Presentation

Gun Violence in Memphis, Tennessee Name Institution Course and Code Professor Date Gun Violence in Memphis, Tennessee Introduction We are the Parents Against School Shootings (PASS). Our organization or foundation is established to counter the increase of gun violence in Shelby County in Memphis, Tennessee. Recently, our community has experienced a rise in cases involving gun violence. The law enforcement authorities assert that state regulations are the ones to blame since they have loosened restrictions on guns. PASS recognizes the community's needs, including safety and strict gun control laws. If gun violence continues to be a problem in Memphis, then there is no way school and mass shootings will decline. That is why PASS is sensitizing this problem of gun violence so that appropriate measures can be taken to combat it. Concept A cause marketing campaign will be used to eliminate the issue of gun violence in Memphis. In particular, many people have lost their lives and the problem of gun violence is culminating. In 2020, 322 individuals died from gunshots in Memphis, 346 people died in 2021, 302 people died in 2022, and 399 people died in 2023 (Peterson & Moore, 2024). In that light, if nothing is done now, many innocent individuals, including young people, will be killed due to the lack of proper gun regulation. PASS has the idea of starting a foundation to initiate a cause-marketing campaign against gun violence. Indeed, it will team up with local celebrities and organizations, such as Ja Morant, a professional basketball player, the National Basketball Association (NBA), and the Memphis Grizzlies. The primary goal will be to decrease or combat cases of gun violence in Memphis. In addition, the campaign message will be inspiring and simple so that people can understand it and change their behaviors positively to curb the issue at hand (Panepinto, 2016). The organizations involved will benefit by improving their reputation, building customer loyalty, and raising enough funds to push the campaign against gun violence until this region becomes safe for everyone. Target Audience The target audience comprises middle and high school students aged between 11 and 17 years, school systems in Memphis, parents, and neighboring communities. The primary reason for selecting young people is because they are the ones likely to mishandle guns if they come across them at their homes. Besides, gun violence in Tennessee is a significant problem that causes the death of around 105 teenagers and children annually (Mannan & Sharma, 2023). Schools, parents, and communities are involved to ensure that they guide yo...