Marketing Strategy

Alternative Marketing Strategy: Product Placement in Reese’s Pieces in E.T Name of the Student Institutional Affiliation Course Code and Course Name Professor Date of Submission Alternative Marketing Strategy: Product Placement in Reese’s Pieces in E.T A similar example of an alternative to conventional marketing communication is the “Reese’s Pieces in E.T.” Access the clip from this link; 1982: Reese’s Pieces snags product placement deal in E.T. | The Drum This is an example of product placement marketing strategies. In the clip, Pieces candies are used in several sequences to bring the central character closer to the young boy (The Drum, 2016). The candies serve as a storytelling tool, naturally integrating them into the story. Why This Strategy Stood Out In “Reese’s Pieces in E.T,” pieces were incorporated into the narrative seamlessly rather than the feeling of being played like a mere commercial. While this placement does not parody the film, it c...