Report

CONSULTANCY REPORT FOR UNI4U By [Insert Your Name] Class Name Professor University State and City Date Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc165166481 \h 3Introduction PAGEREF _Toc165166484 \h 4Problem Statement PAGEREF _Toc165166486 \h 4Why uni4u? PAGEREF _Toc165166488 \h 5Account Creation and Student Logins PAGEREF _Toc165166489 \h 5Personal Statement Builder PAGEREF _Toc165166490 \h 6CV Builder PAGEREF _Toc165166491 \h 6ADVANTAGES: PAGEREF _Toc165166492 \h 7DISADVANTAGES: PAGEREF _Toc165166493 \h 8The Digital Essay Builder PAGEREF _Toc165166494 \h 9The Proposal PAGEREF _Toc165166495 \h 11Expanding Market Reach Through Partnerships with Educational Agencies PAGEREF _Toc165166496 \h 13Where can we sell it PAGEREF _Toc165166497 \h at 14Other Agencies Uni4u Will offer their Services PAGEREF _Toc165166498 \h 16Increasing Brand Recognition Through Organic Campaigns PAGEREF _Toc165166499 \h 18Demographic research: PAGEREF _Toc165166500 \h 20Maximizing Reach through Social and Digital Platforms PAGEREF _Toc165166501 \h 20Budget Allocation for Advertising PAGEREF _Toc165166502 \h 22Organic Marketing Strategies Resources PAGEREF _Toc165166503 \h 22Conclusion PAGEREF _Toc165166504 \h 23Reflection PAGEREF _Toc165166505 \h 24Reference List PAGEREF _Toc165166506 \h 25Appendices PAGEREF _Toc165166507 \h 27 Executive Summary The digital student platform, uni4u, includes a complete set of instruments to simplify the college admission process for applicants. Through offering services such as IELTS essay guidance, personal statement development, and CV preparation, uni4u replaces the need for cost agents and advisors. However, uni4u's professional design, competitive pricing, and uniqueness give the brand a competitive edge, but the brand's market penetration and brand recognition are yet to be fully established. To solve the problems, the partnership of English schools and educational organizations is suggested, coupled with a marketing campaign involving social media platforms. Furthermore, natural marketing endeavors such as customer-generated content and student hashtags can significantly increase exposure. By applying digital platforms for reach maximization and employing analytics tools for focused advertising, uni4u is taking the lead in digital education, enforcing global students who seek higher education. Business Development Strategy for the digital student platform uni4u Introduction The journey of higher education selection processes regularly turns out to be a belligerent struggle for the aspirants, demanding rigorous preparation and expert assistance. Facing this challenge, uni4u has become the bright spot of arrangements, providing a full-scale set of digital services purposeful for organizing applications for students. What sets uni4u apart is that we provide IELTS essay tutor, personal statement builder, and CV builder services to ensure that our students have all the requirements for admission to universities based in the UK, US, and Canada. This research paper further analyses uni4u's strategic plan, which deals with its strong points, weaknesses, and possible ways of improvement. By examining the environment, type of customers, and relevant competition for the platform, this paper will offer tips and recommendations for improving the efficiency and effectiveness of uni4u. Problem Statement Besides the uni4u great offerings, some problems need to be dealt with, such as market penetration and brand recognition, which are essential for the growth of this business. However, the platform needs to tackle some of the disadvantages that students face through the applications, including the challenge of agent and tutor fees; it faces some concerns, such as design refinement, charge flexibility, and visibility. Furthermore, the expansion of partnerships with English schools and engagement of popular influencers within the educational field presents unexplored prospects leading to the growth of uni4u within the broader educational scene. Therefore, through this paper, we analyze these difficulties and present strategic measures that will be helpful in the progress of uni4u towards more significant achievements and effectiveness in encouraging the students' academic ambitions. Why uni4u? Progressing into higher education is a complicated process requiring robust application and professional help. Why not make it easy? With this premium suite, uni4u, students can prepare all required documents themselves and improve their academic writing, avoiding expensive agents, tutors, and writers. The uni4u is an account-based digital platform (buyers need to create an account to access the platform) with browser-based tools for students who want to apply to universities in the UK, US, and Canada and need some help with their application and entry exam. Account Creation and Student Logins The platform currently provides the following services: IELTS Essay Tutor (Digital course for writing an essay in English) The Essay Tutor is a digital course with multiple "lessons." Each lesson focuses on a different aspect of essay writing, and at the end of each lesson, you will produce a complete academic essay. These are based on the writing tests used by IELTS. Students have 12 topics to work on (12 hours). Watch the video Personal Statement Builder (helping students to create a motivation letter) The PS Builder is a tool for writing a personal statement, also known as a personal or admission essay in some countries. It includes writing guidance and a paragraph breakdown, combining your writing with several pre-generated sentences. Watch the video CV Builder The CV Builder is a tool for creating CVs/resumes. The uni4u CV Builder can automatically generate job descriptions based on job titles. For students without work experience, we alter the CV to focus on academic achievements instead. Watch the video The platform is specifically designed for student application needs. It covers all UCAS and university entry requirements and academic criteria. Initially, uni4u was created as a supportive tool for students recruited by the educational agency UNI Britannica. They could benefit from the agency's digital help while preparing their academic applications. Later, UNI Britannica decided to expand the platform and sell the Digital Builders to random students who apply to universities themselves and do not want to use tailored and expensive student advisers or agent's services. The company launched the project in July 2023 and released the tools on the market with limited purchase options. After several months of trial and multi-level marketing campaigns, it became clear that they needed to change the whole business concept, focusing on increasing the brand recognition and credibility of the platform. As a Business Administrator at UNI Britannica, an undergraduate student, and an English learner, I was assigned a Business Development Project involving market research, analysis of demographic specifications, and competitors. I was expected to deliver a report on the pros and cons of uni4u and ideas on how we can improve sales. After two months spent mystery shopping and researching different products, software, applications, schools, and potential audiences, I came to the following conclusions: ADVANTAGES: ✓ It is professionally designed It strictly covers the admission entry criteria for students, providing all specific guidelines and conditions. ✓ It is 100% uniqueness Combines multiple-choice and open questions to create a personally crafted piece of work. ✓ It gives unlimited access A subscription unlocks unlimited usage. You can revise your work multiple times until feeling fully confident. ✓ Provides supportive resources While using all the tools, you will have access to a treasure trove of helpful vocabulary, notes, and tips. ✓ It is suitable for all devices You can use the platform on your computer, tablet, or mobile phone. ✓ It has an editable version You can edit the format of your work, add extra paragraphs, or change information according to your needs. ✓ It is instantly delivered Get your work delivered within minutes after submission. ✓ It has a competitive price Save money on tutors, writers, and student advisors. DISADVANTAGES: Needs to improve the design of the products To offer a choice of themes and samples. Membership/Subscription Instead of a single price, the platform should offer flexible payments, plans, and a free trial, where potential clients can explore the tools. The platform needs a separate website. Until April, uni4u was a page included in www.unibritannica.com and did not look like a unique student platform. Low Visibility The platform needs to have its social media pages and engage some educational influencers to speak about it. Feedback Increasing the number of reviews and feedback is very difficult when you launch a new product, and you need to be better recognized. The company can use its existing students to leave feedback on Trustpilot or Facebook in return for the unrestricted use of the platform. BREAKDOWN: The Digital Essay Builder The Digital Essay Builder is a unique project and probably the only e-learning platform offering a digital course on IELTS writing, task 2, tailored explicitly for English learners and international students. As such, the platform offers highly competitive prices, given that it contains 12 IELTS writing tasks and digital help for the price of a one-hour face-to-face tutorial lesson. Examples of Competitors and Pricing The company could reach out to English schools that do not provide academic classes and offer them a Win-Win Partnership. The schools will become representative of uni4u, being accredited to offer to their existing students the Digital Essay Builder as extra writing preparation. Technically, this is possible with a specifically allocated landing page of a login portal or even a CRM system, allowing the representative to track their sales and commission earnings. According to extensive research conducted, there are approximately 25,000 English schools in the UK. This all-encompassing web of educational institutions opens up numerous prospects for uni4u to embark on long-term collaborations and consequently increases their visibility among the community of future students (Williamson, 2021, 56). By harnessing the broad spectrum of these schools, uni4u will be seen as an essential point of departure or shield for students who need counseling and guidance during the university application process. The uni4u company can realize this through the use of specific marketing campaigns and targeted outreaches, which make it possible to provide English schools with the opportunity to better their offerings and provide extra value to their learners (Tyagi et al., 2020). Secondly, the partnership with English schools enables uni4u to tap into the receptive audience of emotionally aroused students to go to university, consequently making the platform more visible and popular. This cooperation process represents a win-win situation that that serves the common objective of both uni4u and English schools, to enable students and help them achieve academic success. Most of these public English schools could be accessed via Mailbyia, an automated marketing email. The company could underline both parties' benefits and mutual interests in this campaign. Employing automation marketing tools like Mail chimp will enable uni4u to reach much wider audiences of educators and administrators and streamline the creation process to introduce the advantages of partnership very efficiently. Firstly, by focusing our marketing strategy on public English schools, we open the doors to a great network of institutions that provide different types of studen...