Written group assignment (situation analysis)

2pages： 1、Half page for Executive Summary。 ——This section should include a summary of the situation analysis undertaken and its key findings, with a key emphasis on inclusivity. 2、One and Half pages for 3 elements of PESTEL analysis（Technological，Environmental and Legal factors/ Don’t writing anyting about political，economic， social！That isn't my writing parts！） ——The potential effects of macro-environmental forces (PESTEL analysis) （No AI writing！No Plagiarism！） Brand： https://www(dot)fitlg(dot)com/goodlife-health-clubs Main idea： Many gyms lack equipment and features thoughtfully designed for women. For instance, gyms should consider smaller-sized women when selecting equipment, opting for machines that are adjustable and weights that are more manageable for those with smaller frames. Additionally, the creation of women-friendly zones could significantly enhance the gym experience for female members. These areas would cater specifically to women's needs, offering a comfortable and supportive environment for them to work out in. Implementing equipment that accommodates the physical differences of women, alongside dedicated spaces that promote a sense of community and safety, can make gyms more inclusive and appealing to a broader female audience. By addressing these gaps, gyms can become more welcoming and effective for women seeking to achieve their fitness goals. （This from Chatgpt） Topic： Focus on the Australian market. Your chosen brand can be an international company, but they must have a presence in Australia (and your situation analysis and marketing plan must focus on the Australian market specifically). Your analysis and recommendations should be based on theory, concepts and frameworks presented in the seminars and readings. You should select an existing brand to transform. After analyzing it, the group may decide to create a sub-brand or new brand if the selected brand proves not to be suitable for transformation. Other lecture slides in PDF， any question let me know！