Product proposal

Product Proposal Name Institutional Affiliation Instructor Course Date Product Proposal Product Name Ethereal Essence Chosen Country United States (US)  Brief Introduction Ethereal Essence is a luxurious feminine perfume. It represents American innovation, with a fragrance made by combining natural ingredients, which, when blended, create a contemporary and timeless scent (Non, 2023). Ethereal Essence is recognized for its uniqueness in terms of sustainable operations, unique eco-friendly packaging, and sweet smell.    Requirements Ethereal Essence meets the requirements as it is an American brand. It is a widely used perfume among women and is recognized due to its unique environmental protection and fragrances. The product has been involved in advertising its products in the last two years. There are different advertisements, such as YouTube videos and Pinterest, which advertise the product. One of the YouTube campaigns describes a focus on the face and how the fragrance gives an angelic feeling (Arruda, 2022). These adverts are meant to encourage different women to try the fragrance.  Introduction to Marketing Campaign Ethereal Essence's marketing campaign will combine both traditional and digital methods. In terms of brand storytelling, the campaign will include a compelling brand narrative that will indicate the American heritage and how the product was created. The approach will be critical to develo...