Crafting a Communication Plan Activity

Communication Plan Activity Template Student Name: Deborah Wilkerson Date: 08/07/2024 1. Provide background information on the selected company and the Challenge or Opportunity. PepsiCo has demonstrated that it is one of the rapidly growing companies in the food and beverage industry through its net positive operations and consistently increasing annual revenue. Since starting its operations in 1965, the firm has expanded significantly to over 200 global locations and a workforce of more than 318,000 workers (PepsiCo, 1). PepsiCo’s investment in diverse areas within this industry has positioned itself strategically as a significant competitor. As a result, the company’s continued investment in its sustainability emerges as a fundamental area that the stakeholders, led by the CEO, Ramon L. Laguarta, should prioritize to transform its development further. 1 2. State the overall objective of the communication plan. This communication plan intends to engage PepsiCo’s top leadership and other stakeholders and illustrate the importance of transforming the company’s sustainability initiatives to maintain competitiveness and public reputation. The approach identifies this area as a priority issue and delineates the specific actions that would trigger desirable effects. It also seeks their input or adjustments to improve the plan and promote their active participation throughout the planned activities. 2 3. Identify key stakeholders who are directly or indirectly impacted by the recommended strategy. Indicate if the stakeholder will be leading or following the change(s): The success of this communication plan depends on the cooperation of the diverse stakeholders associated with PepsiCo. Lawrence (2) indicates that including key parties in fundamental decision-making processes streamlines the implementation of initiatives and operations. In this context, the board of directors represents the first stakeholders due to their role in protecting the interests of different stakeholders in a company. Although they may not directly lead the exploitation of the opportunity, they will follow to oversee interests. The executive will play a central role in leading the various departments involved in realizing sustainability goals. PepsiCo (1) notes the critical role played by the workers. In this context, these experts will execute the diverse activities, innovations, and implementation for the recommendations to boost sustainability. Other players comprise the suppliers participating in resource supply or following to adjust their approaches to align with the emerging company standards. Finally, the changes will also directly affect the shareholders and the customers. However, they will follow, and their approval will influence the company’s reputation after the plan’s completion. Thus, involving these stakeholders is a critical step for the success of this plan. 4. Identify the appropriate communication channels and how they will be utilized to effectively reach and engage with the stakeholders. Examples include in-person meetings, online meetings, surveys, email updates, social media platforms, dedicated website project page, etc. Reaching these stakeholders and maintaining sustained engagement requires a robust communication strategy that exploits different channels. For instance, an initial physical meeting between board members and executives, departmental heads, and selected teams for implementing specific activities will facilitate the initiation of the recommended actions. Emails will be critical for sending memos to shareholders, executives, employees, suppliers, and the board of directors or updating them on any achievements, resource needs, or changes. The company website will provide another official platform for announcing progress to all stakeholders from the start to the end of the initiatives (PepsiCo, 1). The company’s social media integration will facilitate the ongoing engagement of customers and shareholders and the sharing of achieved milestones. Virtual meetings represent other channels the im...