Ideal Stand of Businesses on being Green

Ideal Stand of Businesses on being Green
Background to the Problem or Issue
People in the business and marketing industry nowadays go along with the green trend. The trend encompasses implementation of green marketing and management of a green business. Green marketing promotesbusiness products that may be natural, organic, made from recycled materials, created using nature derived ingredients or packaged and produced in a way that minimizes harm towards the environment. Green marketing may also refer to businessservices where everything is meticulously studied then implemented taking into consideration all the possible short and long term effects towards consumers and the environment.Management of a green business on the other hand ensures that activities in the business and establishment itself are environment friendly. This occurrence is caused by a wide range of factors from the colossal issue of global warming to individual personalities.
Because of the aforesaid facts the huge challenge of running a business, planning step by step processes, manufacturing of products, managing the business, making sure that everything is environment friendly, maximizing the use of raw materials, competitive pricing, minimizing waste produced and solving every problem that arises due to a business` decision to go green lies on the hands of the management, owner and the people in the company. But aside from the hard work and effort that goes with this stand, going green has a lot of positive effects like making the company earn more because of people`s changing demand, lowering of costs or expenses, ensuring safe and quality products sold, minimizing customer complaints, giving consumers more valued products than other chemical filled products in the market and most of all being responsible and helping in any way we can to minimize effects of global warming.
This topic is of importance in the academic field because even the youth must act responsibly towards the environment, must realize the fact that if we don`t act accordingly all of us are affected by the environment`s destruction, mustlearn how to help in any way that they can, must see the importance of having these products available and in the future must be able to determinedly manage businesses of their own that are aligned with these ideal ways.
Research Objectives or Questions
This work is intended to show how beneficial implementing a green business is and to know the extent of measures that is ideally done by a green business including, not only one aspect, but all the aspects connected to a company and its products. Worthiness of some ways of managing businesses and production processes shall be determined and analysed. In addition to these, what everyone can do as citizens of this planet to reduce the effects of global warming shall also be taken into consideration as this fact affects each and every one of us.
The aforesaid aspects to be discussed are the financial aspect, environmental aspect, management aspect, work ethics, personal aspect, consumer aspect, production aspect, problem and problem solving aspect and academic aspect. The importance of every aspect in the realization of the goals shall also be discussed.
Lastly, upon obtaining all our researches hopefully a large number of entrepreneurs and readers will have a change of attitude and will be able to stand firm on constantly applying a green program for their individual endeavours.
Literature Review
Numerous studies discuss different aspects of green marketing and several ways to sustain it. One study states that ‘many firms are beginning to realize that they are members of the wider community and therefore must behave in an environmentally responsible fashion. So green marketing is also a way of looking at how marketing activities can make the best use of these limited resources while meeting corporate objectives. Thus an environmental committed organization may not only produce goods that have reduced their detrimental impact on the environment, they may also be able to pressure their suppliers to behave in a more environmentally "responsible" fashion. Final consumers and industrial buyers also have the ability to pressure organizations to integrate the environment into their corporate culture and thus ensure all organizations minimize the detrimental environmental impact of their activities. With the human wants escalating heavily, the resources are decreasing. Hence it has become mandatory for the marketers across the globe to use the resources efficiently and not waste them under any circumstances. World-wide surveys indicate that consumers globally are changing their behaviour towards products and services. Green marketing is almost inevitable as the market for socially responsible products is increasing greatly.`(Murthy 2010)Another individual emphasized on how things can be done when a business or a person implements being green. Isaak (2002,p. 81-92) ‘provides some practical suggestions for businesspeople who want to try an ecopreneurial strategy in the private sector, including: green brainstorming; cost reduction; the stimulation of innovation through green design and networking; and the attraction of interest of overwhelmed consumers in an emerging 'attention economy' through green marketing and through green start-ups ('green-green businesses'). He suggests that, to promote ecopreneurship, governments and public officials can: run competitions for the most imaginative green business plans; change tax regimes to promote resource conservation; build ecopreneurship into standards for public-sector managers to meet; and target the creation of high-technology development centres to build serial ecopreneurship and to attract 'blended value' venture capital.` Peattie(2010,pp. 195-228) said that ‘developing more environmentally sustainable consumption and production systems depends upon consumers' willingness to engage in "greener" consumption behaviours. Research efforts have sought to identify, analyze, and understand the "green consumer." Initial marketing and economics research, focusing on purchasing activities, has been complemented by research from fields such as industrial ecology and sociology, providing a more holistic picture of green consumption as a process. Much of the research has focused on areas with the greatest environmental impacts, namely peoples' homes and household management, their food choices and behaviours, and their transport behaviours for work, leisure, and travel. The emerging picture of green consumption is of a process that is strongly influenced by consumer values, norms, and habits, yet is highly complex, diverse and context dependent.` A research on academics and its importance was done by George Spais. Spais (2011,pp. 19-39)‘discuss the potential benefits of a new marketing education concept, the "Integrated Education in Green Promotion" (IEGP) based on the fundamental assumptions of Mezirow`s "critical reflection" through the investigation of two research questions. IEGP substantially covers the transfer of knowledge, skills, and attitudes that will allow in each promotion manager-learner to plan, to launch, and to manage green promotion activities. This new concept must be approached from leadership perspective and as a lifelong learning process. The paper attempts to examine this new concept by categorizing 78 identified empirical papers into conceptual categories in accordance to the theoretical framework. Second, it summarizes the literature review findings and the interpretive claims. Third, it examines the case of the new curriculums (2010-2011) of three Executives Transformative Learning Based Programs in: "Professional and Applied Certificate in Skills Management, Communication, Ecological Literacy and Carbon and Energy Leadership" offered by the Continuing Studies Center of Royal Roads University (Canada), an award winner in the Major Annual Brochure category for Marketing and Innovation 2007-2008 by CAUCE. The author considers the above case as critical, because it is the only award winner of Transformative Learning based program of continuing education that aims to develop managerial and leadership skills in ecological context related to: (1) communication and collaboration; (2) social, personal and environmental responsibility, leadership, mentorship and stewardship, design; (3) planning and performance; (4) diverse perspectives, and ways of knowing; (5) engagement and influence, whole systems and critical thinking; (6) creativity; and (7) community and relationship-building.` Another study on green strategy stated that ‘when implementing an effective green strategyfirms will improve their managerial and organizational performance and suchimprovements can contribute positively to their financial outcome. The better use of theresources via the introduction of the environmental facilities by firms indeed can helpthem towards green innovation. Add to that, communicating environmental practices alsoseems to be an important tool to enhance brand reputation. Thus this study agrees withsome authors who affirm that integrating env...