Understanding The Law Of Diffusion Of Innovations

TOPIC PROPOSAL: UNDERSTANDING THE LAW OF DIFFUSION OF INNOVATIONS THROUGH THE MEDIUM OF ADVANCE CONSTRUCTION MATERIAL APPLICATIONS IN THE SOUTHERN CALIFORNIA REGION
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Table of Contents TOC \o "1-3" \h \z \u Understanding the Law of Diffusion of innovations through the medium of advance building material applications in the Southern California region PAGEREF _Toc481163532 \h 4Introduction PAGEREF _Toc481163533 \h 4Genesis PAGEREF _Toc481163534 \h 4Single Family Construction in California PAGEREF _Toc481163535 \h 4How construction needs to be improved for the home buyer in regard to value for money PAGEREF _Toc481163536 \h 5Potential for business applications PAGEREF _Toc481163537 \h 5Problem PAGEREF _Toc481163538 \h 6Stats about fire and earthquake damage in California PAGEREF _Toc481163539 \h 6This damaged could be lessened if buyers and constructers used the RASTRA material in wall & foundation assemblies PAGEREF _Toc481163540 \h 6Why don’t they? PAGEREF _Toc481163541 \h 6Builders don’t want to train the employees for the use PAGEREF _Toc481163542 \h 7Buyers don’t know about the material PAGEREF _Toc481163543 \h 7Ideal practices PAGEREF _Toc481163544 \h 9Law of diffusion PAGEREF _Toc481163545 \h 10Through the medium of wall assemblies and the Rastra method I learned how the law of diffusion of innovations works PAGEREF _Toc481163546 \h 10This is the key learning through out this entire project, how I learned this PAGEREF _Toc481163547 \h 10Thesis PAGEREF _Toc481163548 \h 11Is there is a business model of campaign method that can expand the use of rastra? PAGEREF _Toc481163549 \h 11How can we increase the diffusion of these methods? PAGEREF _Toc481163550 \h 11Rastra Material PAGEREF _Toc481163551 \h 12History and Composition PAGEREF _Toc481163552 \h 12The Benefits of the Compound Heat Redundant Concrete Forms (ICCF’s) PAGEREF _Toc481163553 \h 12Disadvantages PAGEREF _Toc481163554 \h 13Reasons why home buyers need vast Rastra material PAGEREF _Toc481163555 \h 14Rastra Materials Review PAGEREF _Toc481163556 \h 15Product Catalogs PAGEREF _Toc481163557 \h 16Connecting with potential Clients PAGEREF _Toc481163558 \h 16Rastra Innovation Diffusion and attributes of developments PAGEREF _Toc481163559 \h 18Attributes of individual modern construction materials consumers PAGEREF _Toc481163560 \h 19Qualities of innovation diffusion associations PAGEREF _Toc481163561 \h 20Best preparation for innovation spread and adoption PAGEREF _Toc481163562 \h 22Conclusion PAGEREF _Toc481163563 \h 23Reference PAGEREF _Toc481163564 \h 24
Understanding the Law of Diffusion of innovations through the medium of advance building material applications in the Southern California region
Introduction
The review on the 1971 earthquake in California’s San Fernando resulted in a Home Builder’s Guide for future constructions. The guide provides a simple step by step guide on putting up structures which are able to sustain any seismic tremor thus reducing the harm. The guide is constantly updated with regards to the previous experience and occurrences. Extended testing is done on the building structures and the individual segments thus coming up with new discoveries which are instrumental in coming up with stronger designs.[O’Neill, H.M., P. W. Pouder, and A. k. Buchholtz, Patterns in the Diffusion of Strategies across Organizations: Insights from the Innovation Diffusion Literature. Academy of Management Review 23(1):98-114, 2002]
Genesis
Single Family Construction in California
The traditional single family construction in California is characterized by features which are prone to destruction by earthquakes or fire. The trend on these housing premises not well built entails the mixture of vegetation, weeds, and dead natural matter; garbage, junk, trash, offal and rat harborages. Ignitable materials, stale water and other comparable materials also characterize the premises. These features pose threat to the wellbeing, security and the conditions which constitute as a fire threat. Insufficient upkeep and maintenance of buildings also pose as a threat to fire and earthquake destruction. The Uniform Building Code provides for more decent and safe construction. According to the code, the buildings, which do not abide by the safety consideration with regard to the load, materials used and the maintenance necessary pose a threat to safety of the inhabitants.[Abrahamson, E, Managerial Fads and Fashions: The Diffusion and Rejection of Innovation. California Managerial Review 16:586-612, 1991] [Everett M. Rogers, Diffusion of Innovations, Fifth Edition, Free Press, New York, p221, 2003]
How construction needs to be improved for the home buyer in regard to value for money
The California’s private building industry has embraced innovation for safety and profitability. The innovations being embraced have made the industry to be dynamic in nature and thus different property holders and manufacturers have changed the traditional building styles. This dynamism has resulted in transformational building designs and styles which meet the safety requirements. The industry also considers profitability and thus in their innovations they consider cheaper designs and utilize the readily available materials. This ensures that their venture is profitable and sustainable. Innovation has been a game changer in the housing industry and is highly supported by the purchasers and developers of property. The innovations thus guarantees certainty to the future and thus the structures designed are able to withstand the threats of fire and quakes. The purchasers of property ought to take consideration and be acquainted with the innovations and building techniques. The lack of information on the new building innovations may affect the decisions of individuals intending to purchase property.[Leinberger, C. B. the Option of Urbanism: Investing in a New American Dream, Island Press. Washington DC. 2008.]
Potential for business applications
The success of innovations depends mainly on the cooperation of wide scope of personnel, materials and the development networks. The existing trends in the neighborhood forms basis in the innovation venture since the locals are more glued to their traditional styles and designs. The other important persons are the suppliers and manufacturers. The new forms of construction and buildings may warrant shipping and supplies thus a working network with the manufacturers has to be coined. There other consideration apart from the above which are necessary before any decision is made. For instance a specialist ought to be consulted at any stage of the development and the safety consideration taken care of. The materials to be utilized should also be investigated if they contain any hazardous substances and if they meet the required standardization. The recommendation of the specialist should be considered at every stage to ensure credible and safe constructions. The buildings should be safe from fire by utilizing the fire extinguishing frameworks and utilizing fire resistant materials.
Problem
Stats about fire and earthquake damage in California
The stats about fire and earthquake damage are alarming in the Californian city. This is so because the kinds of housing that were adopted did not conform to the safety requirements and designs. It is thus necessary to put up designs which are viable in the area and protected not only life but also property. The research into field proved necessary and through it several results and recommendation were given. The birth of the Rastra building technique is an innovation which was postulated to solve the housing problem. The innovation indeed did solve the problem but the adoption became a challenge by the manufacturers and the developers. The law of diffusion innovations thus plays part here in facilitating the spread of the innovation.[Ibid I.] [Everett M. Rogers, Diffusion of Innovations, Fifth Edition, Free Press, New York, p221, 2003]
This damaged could be lessened if buyers and constructers used the RASTRA material in wall & foundation assemblies
The Rastra material was strong and could withstand both fire and quake harm. The material is fire proof and its strength is impeccable. The damage could thus be reduced quite easily if the innovation was embraced by all. The spread however did take time since most of the developers and manufacturers were weary of the risks accorded to the new innovations.
Why don’t they?
The manufacturers however are hesitant to adapt to changes which are focused on the innovations and the customers’ engagements. This has been attributed mainly to the small scale and the financial risks. They are not ready to venture into such risky undertakings which may result in heavier losses. The innovations have not been proven to a larger scale and thus adopting may not auger well with the people.
Builders don’t want to train the employees for the use
The builders don’t want to risk their resources on technologies or innovations that have not been proven. They are more geared towards the traditional construction methods which have been used and proven though having the challenges being experience in instances of fire outbreaks and earth quakes.
Buyers don’t know about the material
The buildings considered to be of low quality are inconsistent with the housing laws coined for the Californian cities. The buildings which do not abide with the city’s housing requirements are a threat to safety and thus are of low quality. Some of the requirements that may be viable in a city entail the design consideration such as height, length and the width; roofing and number of rooms. The safety requirements of the buildings are also a requirement necessary to quantify the building status and quality. This may be limited to buildings constructed long time ago with regards to the available necessities at the time of construction.
The current improvement in the California’s housing are emotionally balanced for the future. The future housing is evident to be a progressive shift from current housing pattern. The interests of the owners are being considered and thus each design is now centered to an individual interest. In essence the housing market is now becoming freer than before however; the safety consideration and other minimum requirements are at the center stage. The innovations have embraced the current trends with the enhanced information sharing in the 21st century. The looming patterns in the market are a resultant of the information gathering through the housing demography.
The Baby Boom era after maturing is slowly fading away thus the housing criteria based on the family units has shifted to the ability to pay. The youthful era is a factor which though less considerate has been conceived due to the emerging trends. The future is now being considered with the existing structures being redeveloped and reused based on the available innovative techniques. The past housing patterns are vital in the construction and development of the future. Research has been insightful in the anticipation of the future which is expected to be intriguing on the basis of new housing designs and development. Though the research has been varied in terms of scope and variety, many expansive presumptions have been taken into consideration. The study into the future patterns of the California Housing has been studied and thus the patterns into the coming future predetermined with the Baby Boom era being felt (Berson et. al., 2006).
The innovations into the California’s building materials and styles are goal oriented and as reviewed in Nelson’s (2006), several initiatives that are aimed into the future have been put in place. Leinberger (2008) added a connection to the above with a conclusion that the sub urban areas will in the future end up to plain ghettos. The age and structure will be prevalent in the structure of housing at the time. The providers are thus expected to react to this effect and be able to provide options that are conceivable. The Baby Boom era will continue to prevail for up to three decades though much improvements and innovation will be included. This will shape the housing market and thus ensured a considerable housing pattern over time. The population in the future is expected to rise and as a result structures are expected to be put in place to ensure a perfect accommodation to all. The future improvement will mainly be focused on development and accessibility of supplies. Financing of the projects is vital for the developers and the availability of finances influence the arrival of supplies and the construction materials. The mortgages and the benefits such as those of retirement will be instrumental in determining the kind of housing into the future. The current housing stock in California is instrumental in determining the locus of the housing supply as the request to develop quantities based on family units is often neglected. The market thus will shift to different locations and basis will on the quality and the existing supplies.[Nelson, J and B, Jenkins. “Investing in Social Innovation: Harnessing the Potential of Partnership Between Corporations and Social Entrepreneurs,” Corporate Social Responsibility Initiative Working Paper No 20. Cambridge MA: John F. Kennedy School of Government, Harvard University, 2006] [Ibid II.]
Ideal practices
The formal measures are inefficient in determining the nature of housing of homes with regard to the components and civilities. As cost reduces, the aggregate consumption will increase thus the measure of manufacture will expand. The construction may be segmented by the purchasers to match their choice and plan. The institutional frameworks will be regarded often as they have the capacity. The high land costs may be a limiting factor which influences the spending plans of individuals. The amount that could have been used to develop a particular home design is utilized in the purchase of land. The Government subsidiary of providing cheap lands is fruitful for the future housing improvement. The people will be able to purchase cheap land quite easily and develop their decent housing structures. This will promote institutionalized homes which are cheap and meets the consumer’s demands. Investors will be encouraged to put much of their investments on housing and thus improve the quality. The scope into the above is promoted by having different structures which are moderate and efficient.[Ibid iii.] []
The housing stocks in California vary with regards to their time of inception, development and their age. The developments of the stocks are perpetual and are the dependent of the characteristic of the population. This has attributes to the peculiar family setups which are extensive and dynamic through the development or maturity, expansion and mortality rates. The housing units in a particular area are subject to the above but may be alter with time. The housing demography is useful as a focal point for observing the patterns and housing inclinations with regards to the existing dynamism of the coming years. The long haul of housing market is a factor essential for making improvement aimed at securing the future.
Law of diffusion
The law of innovation diffusion attributes relates that people from the same region are more like each other just like a new innovation is to spread. These people are thus more likely to embrace the various models which are comparable. With regards to the physical separation, the more distinct the separation between individuals, the much outlandish is to spread the more likely is for it to fail to spread. According to the assertive initiative, the founders are most regarded and the more likeable a particular innovation is to the spread. As it may, the mechanism or style of innovation assessment has direct impact on the authors.[Abrahamson, E, Managerial Fads and Fashions: The Diffusion and Rejection of Innovation. California Managerial Review 16:586-612, 1991]
Through the medium of wall assemblies and the Rastra method I learned how the law of diffusion of innovations works
The wall assemblies form basis for the strengthening of the building constructions. The technique is new and thus the public are yet to embrace. Since the innovation is handy in providing safe housing to the people, the law of diffusion plays part in its spread. The use of Rastra method is instrumental in protecting building from fire and earthquake damage. The strength of the building is enhanced by using the innovation which is a game changer in the building industry.[Nelson, J and B, Jenkins. “Investing in Social Innovation: Harnessing the Potential of Partnership Between Corporations and Social Entrepreneurs,” Corporate Social Responsibility Initiative Working Paper No 20. Cambridge MA: John F. Kennedy School of Government, Harvard University, 2006]
This is the key learning through out this entire project, how I learned this
The law of diffusion innovation is vital for the spread and embracing of the new innovations geared towards improving the lifestyle of the people.
Thesis
Earth quakes and fire outbreaks are a major challenge to housing in California. The developers and builders of housing are glued to the traditional construction methods which have proven to be less effective.The research into the same have led to the birth of the new innovation and technologies which can solve the challenges being experience, however, the people are slow o embrace the innovation as the fear the risks that may arise after their adoption.[Ibid IV.]
Is there is a business model of campaign method that can expand the use of rastra?
There are several models which are used to campaign for the expand use of Rastra as a construction material. The print media, internet and advertising are the major campaign methods that can be utilized to promote the p...