Research Paper Proposal Outline

Research Paper Proposal Your Name Here SPMT230: Sports Communication Your Professor’s Name Here Today’s Date Here Emerging Technology and Publicity in Sports Promotion Research Paper Proposal: Emerging Technology and Publicity in Sports Promotion Introduction This study attempts to investigate the role of emerging technology and publicity in modern sports communication. To fulfill its aim, the analysis looks at a promotional video of a major professional sports team. The selected topic is Dallas Stars 2021 Opening Night Promo: Unfinished Business Lasts Longer, which was aired by BS3 Radio. The video runs for two minutes twenty-five seconds and outlines some of the core tenets of professional sports teams presently. The aim of this video is to promote the 2021 Dallas Stars opening night against Florida Panthers as well as for the 2021 NHL season. The structure of the proposal centers on an analysis of the new technological solutions used in the making of the video to enhance its publicity and communicate the team’s storyline. The video’s story focuses a lot on the team’s immediate past, which is the 2020 season. The season starts impressively with 4-2 victory in NHL Winter Classic held at the Cotton Bowl and that is significant. However, a game 6 loss to the Tampa Bay Lightning in the 2020 Stanley Cup Finals amid a global health crisis ended it. As a result, the video uses "Unfinished Business Endures" to create a powerful emotional and competitive hook, made even better by its delivery through modern sports communication. Theoretical Framework and Research Focus Through an analytical lens, this research is grounded on the academic view of emerging technologies are a catalyst for transformation of the ever-changing dynamic relationship between sports organizations and the global fans. Teams can utilize innovative information and communication application to link the physical field to the digital consumer. More specifically, this paper will explore the Dallas Stars promotional video through three interconnected technological deployment and strategic public relations lenses: digital video technology, technology innovation and research as well as the Implementation of innovative solutions. The work of Petrović (2015) on the integration of new technologies for the contemporary realization of high-ranking sports events formed the basis of this highly complex multi-layered structure. The study focuses on utilizing the scholarly frameworks to examine the role of technical innovations in broadcasting as well as digital media in enhancing publicity, promoting fan engagement and modernizing the sports story. Major Point 1: Digital Video Technology The first major analysis will concentrate on the implementation and impact of the digital video technology used in the promotional piece. Digital video technology is the collective term for the tools, software, and formats used to captu...