Dairy queen

Dairy Queen Student’s Name Institution Course Number and Name Instructor’s Name Date Dairy Queen Dairy Queen (DQ) is a popular multinational food chain company headquartered in Minneapolis, MinnesotaCITATION Daind \l 1033 (Dairy Queen, n.d.). The company was founded in 1940 and is a subsidiary of Berkshire Hathaway which is led by Warren Buffet. DQ's strategy is characterized by product innovation, which has contributed immensely to its success (The Brand Hopper, 2024). An example of product innovation in the company is Blizzard that has propelled the growth of the company significantly. The main target market for the company is Generation X, aged between 34 and 44 (The Brand Hopper, 2024). This is a generation that has fond memories of the company's products from their childhood and now seeks to generate new memories with their families. The vision of the company is "To be the world's favorite quick-service restaurant" while its mission is "To create positive memories for all who touch DQ®” (Queen, n.d.). The organization is guided by key values including forward thinking, collaboration, inclusivity, and diversity. With 7000 locations in more than 20 countries around the world, the company has attained significant success on the international front. DQ competes with other major restaurants, particularly those dealing with dairy products such as ice cream. The main competitors of the company include BonBot, Coolhaus, Carvel, and Breyers (CB Insights, n.d.). BonBot is a robot-powered food retailer that offers customers soft-serve ice cream. As a key competitor, Coolaus makes a...