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page:
2 pages/≈550 words
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5
Style:
APA
Subject:
Management
Type:
Research Paper
Language:
English (U.S.)
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MS Word
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$ 10.37
Topic:
Dairy Queen secondary data report
Research Paper Instructions:
Please do the secondary data research of Dairy Queen online. There is no limit of sources, you can use as many as you want. You can include competitors, financial reports, profits and losses, market research reports, article from news, gov health regulations, and etc in the paper. (Secondary data research is a method of research that involves using already existing data. Examples of existing data include market research reports, government statistics, company data, and trade publications. You can find such data by accessing company websites, government websites such as the Bureau of Labor Statistics (bls.gov), trade websites (e.g., IBISWorld), other sources such as Gallup polls gallup.com. Additional data can also be found in newspapers, periodicals, databases, and other info at https://www(dot)libraries(dot)rutgers(dot)edu/)
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Dairy Queen Secondary Data Report
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Dairy Queen Secondary Data Report
Dairy Queen Inc. is an international American-based company that deals with first foods and dairy products. Founded in 1940, the organization has its headquarters in Bloomington, Minnesota, and subsidiaries worldwide. According to the organization’s website, it has grown from only 100 stores in 1947 to 1,446 in 1950 and then to 2,600 in 1955 (Dairy Queen, 2023). Its mission is “To Create Positive Memories for All Who Touch DQ,” while the vision statement is “To Be the World’s Favorite Quick-Service Restaurant” (Dairy Queen, 2024a). It is driven by four values, which include “Better Together,” “Forward Thinking,” “Inclusive & Diverse,” and “Empowered.” It pursues its mission and vision by prioritizing unity, innovativeness, diversity, and empowering its employees to give back to the society.
Today, the firm is one of the largest fast-food chains in the world, operating over 6,000 restaurants in the United States, Canada, and 18 other countries around the world. It boasts over 2000 employees; the revenue per employee ratio is $1,771,290. Its peak revenue in 2023 was $3.6B (Zippia, 2023). It is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc., and together, they operate subsidiaries in over 7,000 locations across 20 countries.
The entity is famous for its tasty food offerings, which include burgers, chicken strips, sandwiches, and fries. Besides, the rest...
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