The Effects of the Internet on TV and Trends in Entertainment Industry

TV Research
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Abstract
The television industry has encountered a revolution following emergence of new forms of technology. Although networks are findings ways to remain relevant, the slew of streaming has resulted in less development of cable television. Content producers scramble to develop hit shows that can help the various digital aggregators to differentiate themselves based on evolving preferences of viewers. One of the greatest threats to traditional television results from emergence of new mobile and online pathways. Currently, video streaming has bypassed the traditional distribution models and video aggregation on cables, broadcast networks, and satellites. The development disrupts long-standing value chains and infrastructure of traditional television industry. While internet streaming services has changed the ways that people access entertainment sites, it has a negative impact on the economy of cable television. This paper will involve an exploration of ways that the internet has resulted in popularity of online streaming over traditional television. Importantly, the paper will explore the trends and revolution in the entertainment industry following the popularity of the internet.
Key Words: Netflix, Video streaming, Satellites, Cable television, internet, technology devices, Broadcast networks.
TV Research
Introduction
The evolution of television has emerged as a framework of comprehending the developments that occur in the current era of proliferation of new forms of technology. According to Kohli (2020), the appearance of online video streaming platforms had a significant influence on the way of watching television. In the contemporary world, most individuals have become technology-savvy. As such, they watch television shows on-demand without any need of waiting in from of their TV. The emergence of new forms of technology has boosted the streaming services (Kohli, 2020). Over the years, most individuals have realized the impact of online streaming services on the conventional television industry. The global television industry is in the midst of a digital revolution based on the emergence of new forms of technology. As such, most consumers are empowered to watch their favourite channels through online streaming.
The television industry has encountered a revolution following the emergence of new forms of technology. Although networks are findings ways to remain relevant, the slew of streaming has resulted in less development of cable television. Content producers scramble to develop hit shows that can help the various digital aggregators to differentiate themselves based on the evolving preferences of viewers. According to Roth (2019), one of the greatest threats to traditional television results from the emergence of new mobile and online pathways. Currently, video streaming has bypassed the traditional distribution models and video aggregation on cables, broadcast networks, and satellites. The development disrupts long-standing value chains and infrastructure of the traditional television industry. While internet streaming services has changed the ways that people access entertainment sites, it harms the economy of cable television.
Considerably, the emergence of new forms of technology has resulted in a significant revolution in the media industry. Currently, digital media has expedited a change that affects the entertainment industry greatly. In the last two decades, the cable network was the leading entertainment, with almost 90% of the viewers using the platform (Roth, 2019). However, the emergence of online services has resulted in a flexible way of watching the channels that consumers prefer. The online streaming services have met the consumer desires and preferences of watching favourite shows through tablets, phones, and computers. Notably, the strategy of online platforms has expedited a drop in viewership of traditional television cable. Amazon Prime, Hulu, and Netflix are some of the companies that offer lower prices to watch the most favourite shows.
Literature Review
The emergence of streaming services, such as Netflix has resulted in a drastic change in the number and experience of television viewers. Through internet streaming, consumers have a chance of watching shows at their own pace at the most convenient places. As such, they choose the have the flexibility of choosing the most affordable platform based on the cost of viewership. According to Vankiani and Chedda (2020), big networks such as CBS and NBC will have to adapt to the change following the domination of streaming platforms in the entertainment industry. The economic impact is one of the most critical aspects of the shift from traditional cable to online streaming. Notably, the introduction of internet streaming has made it convenient for people to watch television shows and films on a global scale, especially for people with internet access. In the contemporary world, any consumer can download stream television shows from the comfort of their homes and even from the office.
Internet streaming websites have taken advantage of several people having internet access. As such, they give consumers an opportunity to watching various films and television shows using online platforms. Vankiani and Chheda (2020) argue that online companies offer live streaming services at small charges or download them for different video contents. Internet streaming is cheaper and reliable as compared to the cable network, thus, making the shift for the consumers more convenient. In most cases, mobility and immediacy are the key advantages of online streaming services for consumers. Importantly, consumers have a chance of catching up with their favourite programs while travelling and at home. Therefore, everyone has a chance of watching favourite programs without the need for fighting over the remote for programs on traditional cable television.
Online video streaming has resulted in a significant impact on the entertainment industry. According to Tryon (2013), the significant advances in high-quality content available online has resulted in an enormous increase in the number of audiences and relevant changes in industry dynamics. In the contemporary world, distribution of value, company relationships, and market structures are all in flux in the current era of proliferation of new forms of technology. Viewers have gained access to a massive amount of online content, while business models shift to capture the value of the online channels. Since most consumers choose to watch streaming video, their appetite for serialized entertainment has grown steadily. Similarly, industry companies scramble to purchase the rights of top-tier entertainment content.
In future, online and video streaming will exceed the various facilities-based video viewing. In the most developed countries such as the United States, the amount of time that spend watching television shows has dropped significantly (Tryon, 2013). Instead, most people have shifted to online streaming platforms for their entertainment needs. Currently, online companies deliver most of their content online while the services from satellites decline. In future, online streaming will amount to high data traffic for entertainment purposes. The rise of mobile and online viewing has resulted in significant implications for the traditional subscription television business. Although the evolution of online streaming has significant impacts on entertainment convenience, it has resulted in declined popularity of traditional cable television.