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APA
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Business & Marketing
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Research Paper
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English (U.S.)
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Opportunities are to be prioritized in your strategic plan. Threats need to be watched and monitored. Explain how you would plan to monitor weather disasters that could drive up the price of coffee beans?are important and need to be acted on quickly. What would be your first step to act on Starbucks expanding outside the U.S.? Why do you think this would work?How would you recommend that Starbucks prioritize Ready to Drink (RTD) coffee products in the U.S.?
Research Paper Instructions:
The SWOT analysis is often used to help managers understand the competitive advantage of their organization. It can also help them to make decisions to support the organization’s mission and vision in an ethical manner and help with strategic planning.
Watch the video: Putting Your SWOT to Use which will provide you with what you need to know about SWOT and making it work for your organization’s strategic planning.
Review the abbreviated version of the Starbucks 2020 SWOT Analysis.
Considering the video and the Starbucks 2020 SWOT Analysis, answer the following questions:
Opportunities are to be prioritized in your strategic plan. How would you recommend that Starbucks prioritize Ready to Drink (RTD) coffee products in the U.S.?
Weaknesses are important and need to be acted on quickly. What would be your first step to act on Starbucks expanding outside the U.S.? Why do you think this would work?
Threats need to be watched and monitored. Explain how you would plan to monitor weather disasters that could drive up the price of coffee beans?
Research Paper Sample Content Preview:
Leveraging SWOT Analysis for Strategic Excellence
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Leveraging SWOT Analysis for Strategic Excellence
The SWOT framework is one of the strategic planning tools that define the key components of the Starbucks context and develop business strategy initiatives under different market conditions and customer expectations (Lambert, 2020). This multi-component analysis guides Starbucks on how to continue to dominate the market, including the U. S. ready-to-drink coffee market and address the issues associated with international expansion and climate change and the supply chain. Starbucks has dominated the coffee market in the U.S. for an extended period due to its strengths. However, the diligent use of SWOT is critical to Starbucks in order to retain its position as a leading innovative industry that strives to promote customer loyalty. Furthermore, the rising U.S. market for ready-to-drink coffee is poised to power Starbucks’ acquisition because of the changing consumer demands, focusing on the need for convenience while still maintaining quality, and this is because the introduction of eco-friendly packaged ready-to-drink Starbucks coffee products based on their distinct flavors can significantly enlarge the market share (Lambert, 2021). These strategic partnerships with retail and online outlets through many distribution channels would ensure the availability of the ready-to-drink offerings, highlighting Starbucks’ emphasis on convenience and environmental responsibility.
Expanding Starbucks' footprint beyond the familiar terrains of th...
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