Marketing Plan: Proctor and Gamble

Proctor and Gamble
Name
Institutional Affiliation
Proctor and Gamble
Executive Summary
Proctor and Gamble, commonly known as P&G, is the world's leading producer of consumer goods, and it is based in the United States. Although this company traces its origin way back in 1837 by William Procter and James Gamble, it has witnessed a gradual improvement in its performance. The company produces various commodities that meet the needs of all customers in the world. Today, it is estimated that P&G offers goods to a customer base of 7 billion people, among which 5 billion are adults, and 2 billion are children of all categories. The current success of P&G is attributable to the strengths and opportunities that it has over its competitors. Notably, these include competently skilled employees, suitable and reliable distribution network, strong brand image, and appropriate marketing strategies. Furthermore, the company prides in using advanced technology, can attract and retain customers by the use of its philanthropic tradition and its cash flows freely. P&G is also known for its creativity and innovation and encounters minimal difficulties in merging with other firms. All these contribute significantly towards its success. Despite its prosperity, P&G experiences some weaknesses and threats, including limited online coverage, imitable products, delayed decision-making, poor financial planning, inability to forecast demand, and managerial issues. Other misfortunes include changes in consumers’ tastes and preferences, environmental regulations, new entrants, and fluctuations due to inflation.
For purposes of enhancing and sustaining its competitiveness and operations, P&G adopted the pull and generic marketing strategies, and these enable the company to achieve its objectives (Cervantes Crimson, Figueroa, & Hess, 2015). Besides, the company uses reliable distribution channels through which commodities reach final destinations in time and without any damage. With the help of brand ambassadors and intensive advertisement, P&G positions its goods appropriately for the public to access them. Moreover, its marketing mix is rich with a variety of products that maximally satisfy the needs of clients (Wider, 2014). In the attempt to uncover any available but unexploited opportunities, P&G invests excessively in market research. The practice does widen not only its scope of coverage but also identifies areas that need improvement. Furthermore, the use of controls in its operations also has a significant contribution to the prosperity of the company. These offer insights to the company, whether it is making profits and aligning with its objectives or not. It is on this basis that P&G devises effective strategies that streamline its success in case of any misfortunes.
The implementation process of P&G ensures that the company operates in a way that aligns with the set objectives. The top administrators ensure proper accountability of all activities in the company. Besides, they create focus and a sense of direction that guides all employees to work towards the attainment of the set goals. It is through progress tracking that the company ascertains the productivity of its labour force. It is worth noticing that P&G's marketing organization addresses all aspects that guarantee its prosperity. In this regard, the company ensures that all geographical areas with potential customers have its outlets. In addition, every product receives individual attention in terms of marketing, promotion, and advertisement. Typically, this ensures that all the company’s commodities prevail over its competitors’ in the market. Furthermore, the marketing organization considers the customer segments to ensure that all potential clients purchase this company’s products. A functional organization that involves allocating specialists to manage particular sectors of the company is the other mechanism that P&G uses to enhance its superiority in the market (Day, n.d.). It is for these implementation process and marketing organization that Proctor and Gamble company leads in the production of consumer goods today.
Introduction
Proctor and Gamble Company, founded by William Procter and James Gamble in 1837, is an American based multinational that specializes in producing and selling consumer goods. With its headquarters in Cincinnati-Ohio, P&G remains the world’s prominent producer of these goods. Its successful operation is attributable to its strengths and opportunities, although the company experiences some weaknesses and threats. In addition, P&G’s marketing strategies and controls are its most potent weapons that sustain its competitiveness and prosperity in the market. It is worth commending the environmental consciousness of the company (Lucа, 2016). Typically, this does not only allow it to win the loyalty of customers but also enables it to determine and identify new opportunities for growth and expansion. Through the discussions on situational analysis, marketing strategy, finances, and controls of P&G, one can understand why this company is the best producer of consumer goods.
Situational Analysis
Proctor and Gamble-P&G operates only in peaceful regions to ensure the continuity of its business activities. Although inflation fluctuates its earnings in some areas, this company's well-established foundation allows it to remain competitive in the market. Its customers are not only loyal but also aware of any adversities related to using the products. Objectively, the company seeks to satisfy a potential customer base of 2 billion children and 5 billion adults globally. Among its strengths, P&G has a sharp brand image, competently skied workers, satisfied, loyal customers, reliable distribution network, and effectiveness in developing s...