Reflection Paper. Company's strengths and weaknesses and their competitors, strategies and policies.

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1. Strengths
Relatively new company with a strong brand and presence in Medellin
Nomad provides a wide range of products and services to tourists. i.e hikes, sightseeing, a dynamic night life, cultural walks, and traditional and modern food stuffs
Cheap accommodation cost facilitated by its La Nomada product line. La Nomada is a house-like van that tourists rent and use it to travel across the country rather than move to and from hotels.
Provides income to rural Colombians who rent part of their houses to tourists
Strong social media presence with heavy traffic
2. Weaknesses
Since Nomad is relatively new, its founder and staff are not experienced
Too few personnel to effectively handle the needs of tourists
Owned by a single individual (Sebastian Velez) thus lacks adequate capital to expand
Lo...