Integrated Learning Project Starbucks: Implementation Into Your Organization

Integrated Learning Project Starbucks
Name
Institutional Affiliation
Table of Contents
Introduction …………………………………………..……………………..4
Organizational Setting ……………………………………..……………………….4
Mission (Products and Services)……………………………………………...4
Competitors …………………………………………………………………..5
Internal and External Consumers …………………………………………….5
Christianity …………………………………………………………………...5
Key Concepts………………………………………………………………...6
Total Quality Management……………………..…………………...6
Benefits of TQM…………………………….…………………....6
Implementation of TQM……………………….……………..…..7
Core Competencies…………………………………………………..7
Benefits of Core Competencies…………………….………...…..8
Implementation of Core Competencies…………….…………….8
Customer Value………………………………………...……………9
Benefits of Customer Value……………………………………..10
Implementation of Customer Value……………………………..10
Benchmarking………………………………………………..…….11
Benefits of Benchmarking……………………………………....11
Implementation of Benchmarking………………………………12
Supply Chain Management……………………………………….12
Benefits of Supply Chain Management……………………...….13
Implementation of Supply Chain Management……………...…..13
Purchasing/Procurement…………………………………………...14
Benefits of Purchasing/Procurement……………………………..14
Implementation Purchasing/Procurement………………..……….14
Global Sourcing……………………………………………….…......15
Benefits of Global Sourcing……………………………………...15
Implementation of Global Sourcing………………………….…..16
Forecasting………………………………………………………..…16
Benefits of Forecasting…………………………………………...….17
Implementation of Forecasting………………………………….…...17
Conclusion………………………………………………..….……….….17
Appendixes………………………………………………………………18
Appendix 1: Starbucks Financial Information ……………….….......18
Appendix 2: The Key Components of the Industry……………..…..18
Financial Dynamics Across the Industry……………………….……19
References…………………………...…………………………………..20
Introduction
The Starbucks Corporation is an American-based company which deals in the production of coffee and coffee products. The organization also owns a coffeehouse chain and is responsible for the production of various products of this nature. The founding of the organization dates back to the year 1971 in Washington. The expansion has been tremendous and the organization currently has various branches across the globe. In fact, this organization currently boats of up to 23,450 outlets across the globe. The total number of outlets in the United States, the mother country is 12,937. The countries in which there is the largest number of branches include China, Canada, Japan and the UK in which there are 2,118, 1,430, 1,158 and 869 respectively. This essay focuses on the analysis of the concepts which are potentially beneficial to the organization and the way these concepts can be implemented.
Organizational Setting
Mission (Products & Services)
This organization is dedicated to the production of fresh and quality foods and beverages to the customers. The objectives are to ensure that the dedication to the community as well as the protection of the customers’ health is prioritized (Strutzmann, 2012). The dedication to the community is achieved through the supply of high-quality foods to the members of the community. The health matters on the other had are attended to through the production of foods and diets which are healthy and safe for human consumption (Strehle & Cruickshank, 2014). The first category of the products which are offered by this organization comes in the form of drinks. The main drinks offered include bottle drinks, freshly brewed coffee, coffee, iced coffee, chocolate beverages and espresso beverages. Foods such as the bakery, star bucks petites and sandwiches as well as the nutrition of various kinds such as the food and drink nutrition.
Competitors
In spite of the success that Starbucks has enjoyed for a very long time ever since its formation, there are a number of challenges which it has come across over the time. Competition is one of the key challenges which have come its way. The business of beverages and fast foods is very competitive especially in most of the countries in which this organization has branches. One of the biggest competitors is the Costa Corporation whose competitive powers became manifested in the year 2007. During this year, Costa officially overtook this organization becoming the largest coffee shop brand in the entire United Kingdom (Simmons, 2005). The organizations like the Dunkin’ Donuts have also been able to provide competition for the baked products of this organization. Other competitors include Peet’s Coffee, Coke and McDonald’s
Internal and External Customers
The size of this organization definitely requires a lot of customers to be able to ensure that the organizational objectives are met. The Starbucks Corporation is characterized by both internal and external customers. Most of the employees and the staff of the organization’s branches in the various parts of the world are able to provide them with the internal customers since they are at some point dependent upon either the products of the organization or certain characters within the organization (Schultz & Yang, 2010). The increased demand for the readymade foods and beverages in various institutions like schools, colleges and workplaces have brought up the situation whereby the buying customers keep increasing each day. The customers are also very specific especially one the organization succeeds in winning their loyalty.
Christianity
This has been a key issue of concern for this organization because of certain factors which characterizes its operations. The Christians across the world form an integral part of the Starbucks market and are considered very instrumental to this organization. The fact that most Christians buy most of the products produced by this organization has brought a lot of problems in the recent past. Religion is a very sensitive part of organizational affairs and should be considered properly before any decisions can be made (Schultz, H., & Yang, 2010). Christianity is one religion in which morality is a very strict requirement with no compromise. There were recent claims that the organization was not performing well based on their violation of the religious demands for Christians. The company announced their support for gay marriages, a decision which did not go well with the feelings of the Christian customers hence their decision to ditch its products.
Key Concepts
Total Quality Management
This is one of the qualities which this organization has been working on to ensure that its performance in the market experiences significant improvement. Through this process, the organization would have to ensure that their management is restructured. The newly restructured management system would be in such a way that it is basically aimed at improving the quality of the products offered and general services of the organization (Schultz & Gordon, 20110. The improvement of the quality would also be aimed at ensuring that positive comments come from the target consumers. The atmosphere of the organization and its general activities would be driven by one principle objective which is the progressive development of the quality of the operations and the products and services offered (Porter & Norton, 2015). The climate which is involved with the quality emphasis should also be made permanent during this transition.
Benefits of TQM
Total Quality Management is generally characterized by several impacts all of which are to the advantage of the organization. By adopting this method of management, this organization would be able to enjoy several positives with which it comes. To begin with, the use of this method of management is known to be one of the best ways through which the quality of the products offered and the services rendered can be improved (Pogge & Mehta, 2016). The increased quality of products is a generally good impact on the organization because it leads to a positive relationship between the customers and the organization. Quality products are a good way of attracting and sustaining the loyalty of customers hence increasing the portion of the market control by the company. Apart from the guarantee of competitive advantage, TQM ensures that the organization obtains positive feedback which is a potential for expanding the marketing for the products offered.
Implementation of TQM
Implementing this kind of management is not the responsibility of only the organizational management but a task that should be handled by all the members of the organizational fraternity. The first step that can be taken in ensuring that TQM implementation is successfully achieved is the collection of relevant information from the consumers. Such information should be able to describe the production demands and preferences of the consumers. This step is necessary because quality, in this kind of management is defined as the requirements of the consumers (National Labor Relations Board, 2012). The next thing after the required data has been collected and the desired quality of the consumers has been obtained through methods such as survey and questionnaires amongst other methods, the organization would react towards granting these properties. Everyone at every level of production would be provided with specific instructions which are aimed at working towards granting the quality agreed upon.
Core Competencies
When it comes to the need to perform in an industry that is as competitive as this one, the idea of competency becomes a compulsory requirement that none of the industry components can avoid. The higher the level of competency possessed by an organization, the higher the chances of such an organization to pull out success in the industry (Hudson, Hudson & Fridell, 2013). By definition, the term competency refers to the unique property that a company possesses and which is capable of providing the company with unique competitive advantage in the industry. For this particular case, the competence of this organization would enable it to deliver high-quality products to the target market while also being able to experience remarkable growth of the organization. The key areas from where the competence of an organization can emerge include areas such as expertise, fundamental ideology or special skills which can enable the business to prosper in certain areas.
Benefits of Core Competencies
Competency is a key weapon and a secret quality that provides the organization with unique advantages over the competitors. The possession of these qualities is capable of putting the organization in the position to enjoy several factors of the industry. To begin with a competent organization is able to produce quality good which are attractive to the customers. The knowledge or expertise that a company owns has the ability to ensure that the quality of the products offered to the consumers is of the best quality (Grant, 2016). This is a special competitive advantage because it has the impact of enduring that the consumers prefer the products offered by the specific organization. Starbucks would be able to use the special abilities and properties such as innovative knowledge and so on to ride over the rest of the members of this industry.
Implementation of Core Competencies
The implementation of this property is rather more complex than the regular implementation of other concepts in the organization. This is because of the fact that competency is made up of several factors which have to be put in place for the implementation to be considered complete. The competency in an organization can be divided into two and Starbucks would have to be able to identify these group...