IKEA Review: Introduction of a Successful Company

IKEA
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IKEA
Founded in the year 1943 by Ingvar Kamprad, then a teenager at the age of 17; IKEA has grown to become a global company with a household presence that is simply outstanding (IKEA /JP/EN, 2016). The company’s vision relates to creating a better everyday life for the many people. While the business idea relates to offering a wide range of functional, well designed products at prices that are low such that many people are able to afford them (IKEA /JP/EN, 2016). The company has made its mark in the interior design industry, kitchen products, as well as furniture and home appliances. The company a world presence, operating in more than 40 countries across the globe with more than 300 stores (Loeb, 2012). The company also offers the customers the convenience of getting the products from the online stores through orders on the company website (Loeb, 2012).
Much of the furniture takes the form of self-assembly designs. Such that when clients take away a bed or a table, they are able to assemble the same at home from the instructional manuals (Fayol, 2008). This is a practice...