2 pager stock pitch

2 Pager Stock Pitch: Coca-Cola Student Name Institution 2 Pager Stock Pitch: CocaCola Company Overview and Market Position Coca-Cola Company is a global beverage company that was founded in 1982 and offers a range of non-alcoholic beverages. Headquartered in Atlanta, Georgia, USA, the company has a presence in more than 200 countries. The company generated 48% of its total net operating revenue within the USA and 52% in its subsidiaries outside the USA Coca-Cola is a recognized brand worldwide, allowing it to push its mission of refreshing the world, inspiring moments of happiness, and creating a value while making a difference in society. Its products are available in a wide variety of outlets like convenience stores, restaurants, and vending machines. Cola-Cola's global presence has allowed the company to become a household name recognized in many parts of the world. This has allowed the business to maintain a competitive edge over its competitors. While the Coca-Cola beverage business has been successful, the business has been forced to respond to changing consumer preferences. As a result, the company has diversified into offering a range of non-carbonated beverages. For instance, Cola-Cola provides a variety of juices, water, and products for health-conscious consumers. The diversification has been instrumental in enabling the company to meet evolving consumer demands, allowing it to maintain its position as a market leader. Coca-Cola has also used innovative marketing strategies and strong distribution networks to maintain its market share and meet customer demand. Financial Performance and Projections Coca-Cola has shown strong financial performance recently, with steady growth in sales, earnings per share (EPS), and return on equity (ROE). From the results of the third quarter of 2023, there has been consistent sales growth, with 2023 attaining $45.8 billion74 CITATION The23 \l 1033 (The Coca-Cola Company, 2023). These 2023 sales are higher compared to those in 2022 of $43 billion CITATION Sta233 \l 1033 (Statista, 2023). EPS has also been increasing, with a growth of 9% to $0.71 with comparable EPS growing 7% to $0.74 CITATION The23 \l 1033 (The Coca-Cola Company, 2023). By the end of 2023, the ROE was 39.05% CITATION Mac24 \l 1033 (MacroTrends, 2024). While the current performance is impressive, various strategic shifts are expected to impact future performance positively. Firstly, refranchising efforts will allow the business to focus on its core competencies which are syrup production and rand management. Selling bottling operations to independent companies will streamline its operations and potentially improve profits. Secondly, expansion into non-carbonated beverages will lead to future growth. Diversification into healthier beverage options will cater to the changing consumer preferences and allow the business to increase sales into the new market segment, which will increase profits. Strategic Initiatives and Challenges Coca-Cola has employed several strategic initiatives to improve performance. Firstly, the business is undertaking bottler refranchising CITATION Rac18 \l 1033 (Baetke, 2018). Selling of bottling operations is meant to allow Cola-Cola to focus on the core business model of syrup production and brand management. The company plans to complete the refranchising of two-thirds of its North American and C...