Political Ads and Appeals to Voters

Political Ads and Appeals to Voters
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1 The study’s third finding surprised me. The analysis concludes that emotionally evocative political campaign ads do change the number of voters and impact their general decision-making. If individuals add negative messages to music and images, they stimulate their audience’s “bottom-up” reasoning on the evaluations of contemporary topics and situations (Brader, 2005). The ad directly sparks fear among the target audience, forcing them to make choices that satisfy their feelings. On the other hand, if one adds complementary messages to images and music that cause emotions of enthusiasm, voters justify their prior beliefs about a person. I never realized the power of ads and how they elicit emotions that would make voters change their perspectives.
2 In my opinion, one of the study's most compelling arguments in the sense that "Affective Intelligence suggests that the extent to which times are ripe for mobi...