Everyday Life and Media Technology and the Netease Cloud Music

University
Everyday Life and Media Technology
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Date
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Everyday Life and Media Technology
Netease Cloud Music is China’s prominent music streaming website. In fact, I resonate that it is one of the most widely used forums among youths because of the large clientele it commands. Currently, Netease Cloud Music has approximately 600 million users. As one of the registered users, I love it because it delivers a premium and differentiated experience. Besides Netease Cloud Music provides a unique platform for social interactions, reviews, personalized recommendations, and a distinctive song list. Notably, most individuals have an opportunity to offer entertainment services and protect their original music. For instance, I spend an average of two hours on my way to school and back as one of the outstanding music applications.
Moreover, Netease offers online services centered on communication, commerce, and community. During my leisure time, I always have a chance to access mobile games and listen to my favorite music. The platform improved its entertainment services after collaborating with Mojang AB, Blizzard Entertainment, and other developers in different parts of the world to meet the needs and demands of clients. Similarly, Netease operates e-commerce platforms, such as Yanxuan and Kaola.com to cater to middle-class consumers in China. Users have an opportunity to accrue innovative experience benefits through online streaming services. I resonate that Netease will remain one of the dominant shareholders in entertainment on a global perspective.
Netease has a unique color theme that has a major visual impact on users. In most instances, the theme is bright red in color, which is pleasing to the eyes. The bright color refreshes my mood every time that I open the online application. In fact, it makes the sound of music more delicate and desirable. In my opinion, the designers selected the red color with the intent of evoking the emotions of users. According to my insight on color, I believe that red has a significant impact on people’s attitude. Therefore, it is for these reasons that I chose Netease as the most ideal platform for entertainment.
Media Diary Chart- February 30th, 2019.
Time

Activity

Reflection

1:00 a.m.

I opened a Netease music application for refreshment purposes.

Netease is an ideal online music streaming platforms that I use to access and listen to favorite music.

2.00 a.m.

I heard a pleasing song playing on a radio station and thought of downloading it. I clicked on the function button placed on the top left corner of the homepage.

Netease offers customized entertainment services to meet the needs of all clients. It applies audio-recognition technology to identify music in a span of about 12 seconds.

3:00 a.m.

I viewed any of the available advertisements on the left side of the online application platform.

The customized platform attracts the attention of the user through the different adverts on products and services.

4:00 a.m.

I chose the number of times that songs should play to overcome music phobia.

It is apparent that people in psychology often follow other people’s choices of music. In my case, I chose the number of times that a song should play on the online platform. For that reason, I feel more relaxed after seeing the numbers on the top left side.

5:00 a.m.

I chose unique songs according to current trends in the market.

It has become easier and convenient to find the most appropriate songs by clicking on the search box and distinguishing the most attractive songs from the rest.

6:00 a.m.

I checked the platform for any music tags from friends and family members.

The system collects massive information on the user’s preferences. Therefore, it meets musical tastes for users from different backgrounds.

7:00 a.m.

I accessed Daily recommended Interface to access music list with different songs that contains a wide variety of songs.

I use Netease platform to search for different genres of music that suits my musical tastes.

8:00 a.m.

I sent a signal on customization and timeliness that arouse my interests and influence me to check daily Recommended music every day

Netease music makes users feel connected to modern forms of technology, which makes me wake up at around 6: 00 am to prepare music list.

9:00 a.m.

I accessed collaborative filtering sub-algorithms on songs that other users consider interesting.

Lovers of R&B and country music recommend preferred songs that might suit their music needs.

10:00 a.m.

I created a lyric poster embedding my favorite R&B songs for it.

I utilize the image processing function that is embedded in the Netease music platform to combine either my pictures or that of friends with few lyrics. I always post such posters with friends and family members through social media platforms

11.00 a.m.

Using the theme list function

I have a wide range of cool music to choose from whenever I feel bored or just need to relax. In most instances, I prefer R&B and country music, especially if I am preoccupied with my studies. One of the unique aspects of Netease is that I have a chance to use the theme list function on the platform.

12:00 p.m.

I encoded information on play history.

Netease offers customized services to ensure that users can discover and recommend new types of songs.

Analysis
I imagine common scenes in my daily life when I walk down a street or even sit in a restaurant to listen to music that meets my taste. In most instances, I always wish to know the song’s name so that I can download it on either my phone or computer. However, I am unlucky at times having no one to ask and it just stops. I am now happy that with Netease, I will never encounter such experiences anymore (Pink and Leder Mackley 2013, p. 690). The application has an advanced audio recognition technology to identify music in just a few seconds. The function button is on the top left side of the homepage. The internal interface of the application grants users an opportunity to access music without impeding other operations.
Focus pictures are icons that companies and individuals use to place advertisements for their products and services. In this case, the position of the focus picture of the Netease application on the homepage helps to draw the attention of users and simply all operations. In the current era of advancement of new forms of technology and increased usage of smartphones, users spend most of their leisure time using phones (Bull 2015, p. 65). I believe that Netease offers an opportunity to listen to music easily at minimal costs. Therefore, the online streaming application acts as a bridge between users and the music that they love most. Accordingly, it makes me feel that I have full control of their entertainment.
Netease is one of the unique applications in accessing songs and videos. In contrast, traditional music applications only had an option of “download and play” that would definitely cause a choice phobia. Because of the limited options, users could not choose the type of music they intend to play, thus causing them to feel frustrated. However, with the presence of advanced features in the Netease application, I can now select songs in accordance with the latest trends. Besides, I choose between private FM to play songs according to the latest trends in the market. In most cases, when private FM is operational, music lovers encounter challenges to find a pleasing song. For instance, they can click the search box having no idea what they should type.
According to statistics, there is an estimate of thirty-five million songs on a global perspective. Therefore, an individual is likely to spend approximately 190 years listening to all the songs. However, it is impossible to achieve that mission or even distinguish interesting and boring songs. Apparently, the Neteas...