Business Plan. Busuness and Marketing Assignment.

A BUSINESS PLAN
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Institution
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Executive Summary
Resikle Ltd is a business initiative aimed at collecting, recycling/compost, and marketing waste from the municipality waste processing plant for consumption as fertilizer in agricultural-related activities. The company has been established to make biodegradable waste material into organic fertilizers and classy them with their nutrient values for crop production. Focusing on organic waste material is a decision that rose from the recent research and knowledge that many companies have started plastic recycling and that field is well established and highly competitive. With high expertise in waste management and an interest in organic agricultural practices, the company will majorly (a) improve the production of healthy farm products, (b) meet the growing demand for organic fertilizers, and (c) give the municipal council a better and effective alternative to the present landfilling of waste. The company's founders have assessed the feasibility and financial capabilities of the project and determined that the unique approach will be cost-effective, and return on investment will be quickly established.
Opportunity
Resikle Ltd recycling objective is threefold. The company plans to ensure the business's financial viability, provide the municipal waste collecting and disposing agencies with an economical alternative for biodegradable waste, and provide top quality organic fertilizers for organic agricultural practices. Further, the company hopes to create a positive feeling about the feasibility of using recycled, biodegradable household wastes separated after other companies have to pick plastics for recycling.
Target Market
Market size & Segments
Resikle Ltd's potential customers in its target market are the small and large scale farmers, people with orchards, landscapers and beautifiers, and a flower grows. The company is focused on and constructing treatment plants in different urban and suburban regions. The company hopes to enjoy its unique venture since most companies are involved in recycling and opted to beal with sewage treatment and plastic recycling.
Target Market Segment Strategy
The resolution to the company's target was established after examining the market trends. Resikle Ltd targets the buyers of organic fertilizers and soil enhancers. The market has steadily because the majority of residents are turning to organic foods. Consumption of organic food has pushed the industry to increase, making the venture a multi-billion-dollar market.
Competition
Current alternatives
To join the organic fertilizer and the soil produce market, Resikle Ltd has recognized the market needs to achieve a comprehensive competitive advantage. Resikle Ltd explains the products' competitive benefits.
* Organic crop nutrients (fertilizers): the organic products will allow the company to respond to the dominant market trends. Resikle Ltd will offer all benefits that organic products have over the biochemical challenges.
* Through recycling and use, which is part of the marketing strategy, Resikle Ltd is a company that cares about the consumer and the environment. The establishment will offer valuable products at an affordable price, and it will save landfill space.
Main Competitors
There are no direct competitors since Resikle Ltd will focus on recycling and producing organic fertilizers using recycled products. Presently, no other company has engaged in organic fertilizers and soil stabilizers in the region. The competitors available are chemical fertilizers producers. The chemical fertilizers are more expensive and fail to address the current market trend of health orientated food production processes. The company solves the municipality odor issue and helps in environmental preservation.
Our advantages
Resikle Ltd competitive advantages include;
* Cost: the price of compost products is lower compared to that of chemical fertilizers.
* Elimination of disposal complications: the company helps the municipal better dispose of waste matter from the residents' garbage.
* Recycling: recycling is associated with caring, and it is more appealing to potential customers.
* Organic products: the company offers organic product, which is responsive to the present market trends.
Keys to Success
* Establish and build connections and trust with customers to protect the company from future competitors.
* Get investment
* Expand rapidly to control the market
Execution
Marketing plan
Marketing strategy is the fundamental of the primary plan
* Focus on landscapers, federal governments, fert...