Marketing packet

For this assignment this week, you will be creating two marketing concepts of your choosing (social media post, flyer, mailer, business card, etc.) as well as a brochure that outlines the main points of your non-profit organization. To complete the brochure assignment, chose a template to create a tri-fold brochure for your non-profit organization. Brochures are used to convey information or to promote something, such as a company or an event. Because a brochure creates a potential customer’s first impression of a business, it’s very important that the brochure projects a professional image. To successfully complete your brochure, you must follow these guidelines: Front: The front panel of a brochure serves as its cover and will be seen first. It needs to feature an attention-getting visual and should prominently identify the subject or organization. It may contain a logo or a slogan, but nothing more. Middle: Inside the brochure, the reader should find all relevant information presented in an easily digestible format. It’s important to remember who will be reading it and what you’re attempting to accomplish. Who is your target audience? Write the brochure to these people. Don’t overload the brochure with unnecessary information that competes with – and obscures – what should be the main points. Design each panel as if it were a mini-flyer, using text and visuals in a manner that facilitates easy reading and comprehension. Don’t overcrowd panels. Use white space to ensure that it’s easy to read. Use only 1 or 2 different fonts, and use centering, bold print, underlining and/or bulleted lists to help your readers understand your main points. You must include textual information on all 4 of the middle panels, and should include a minimum of 2 visuals. Back: The back panel will be left blank except for the contact information for your company or organization. It may also include the company logo or slogan. Your chosen marketing concepts should be similar in color, tone, and must include your motto and your logo. Don't clutter the design (please refer to the PPTX on creating pleasing graphics). I will post some examples of social media posts, etc.