Discussion

KFC Business and Entry Strategies Student’s Name Professor’s Name Institutional Affiliations Course Name and Number Due Date KFC Business and Entry Strategies Kentucky Fried Chicken (KFC) has demonstrated its market domination and expansion internationally through superior business strategies. Uddin (2020) reveals that the company has grown significantly, leading to its presence in diverse global markets. Its differentiation approaches make its products unique and tailored to meet customer needs. The author also emphasizes that standardization of these products through unique product selection and design enables the firm to maintain the quality of the food items irrespective of the location. Moreover, the clients enjoy similar packaging and customer services. Such an approach has distinguished KFC as a global leader in the fast-food industry. KFC’s continued expansion to the international markets relies significantly on its entry strategy. Kvestek et al. (2023) indicate that the establishmen...