PR5 Smart

PR5 SMART
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Loan investments and non-controlling equity
The current growth strategy in which Marriot intends to converge into is the expansion of new facilities for lodging.
SMART objective
The company ought to increase the non-controlling facilities as well as loans by twenty percent, in order to reach their intended standard of facilities. This amount of finance will help to both upgrade, replace and introduce new lodging facilities, creating a more accommodative environment for the customers. This will enable the company to perform an expansion of lodging facilities that would enhance the comfort ability of the customers, in their stay in the hotel. This measure will earn the company some popularity that will attract more customers, thus resulting to increased generation of income. The general target of the company through the increased investments on loans is forty percent income increase by the following year. This will trigger the company’s growth in local and international market.
New market or product segment introduction
The lifestyle of low cost products usually seems to be distanced from that of the brand portfolio of a company that is essentially luxurious. This would play a very crucial role for Marriot in regaining its financial ground.
SMART Objective
The company aims at creating appropriate segments in order to identify the specific needs of individuals in the market. The most popular product should attract sixty percent of the overall production, which will be promising to the company. It is important for the company to deliberate on issues of introducing its goods and services to new mark...