MKT203 Research Assignment Online Shopping Market

MKT203: 10 questions
Name
Hofstra University
Date
QUESTIONS:
Based on Table 1 (market segmentation result), create a table in which you name each segment and describes its characteristics.
Online shopping market segmentsCharacteristicsEducated shoppersThe site provides more options to the customers compared to the local store, and they can save money, and the shoppers also research and aces customer reviews before making purchases.Hassle free conscious ShoppersPrefer the site to save time, where there is little to no hassle in one shopping experience. They also choose the site for easy browsing.Site Loyal shoppersThese customers are loyal as they can find what they want fast and here is diverse selection of productsValue seekersThey search what they want to buy online and compare the competitor prices, while others access to rare and hard to find items.
Pick any one online shopping site or digital app and evaluate its quality based on eQUAL (see the class PPTs).
Amazon.com Inc and quality digital retailing quality based on eQUAL
Organizing and Ease of Use- One of the main reasons for the success of Amazon is ease of use as one navigate the site effortlessly, where there is quick feedback on what they want as they can navigate and locate what they want
Processing Speed- The page loads fast so long as one has reliable internet access and the process is quick
Entertainment: The entertainment section is mostly when downloading apps and games, streaming, downloading and music options,
Competitive Prices: the company offers competitive prices at the highest quality rather than knock offs, as it is the biggest online retailer the company has economies of scale, and the delivery is fast on time and problem free as the company has a wide distribution network.
Product delivery- There is shipping and delivery option including for US and international shoppers, but there are eligible items that are shipped for the Amazon Prime option
Product and Retailer Reputation: The Company has a good reputation having been in operation for twenty years and displays the same products sold
When a self-driving car is commercialized for ordinary drivers (people predict it might take about ten years until then), (a) which pricing strategy, penetration or skimming, would you recommend? (b) And why? Defend your position.
While the concept of the self-driving car is catching on, it still remains to be seen whether designers, developers will improve precision to ensure that the cars are more reliable. The self-driving car is mostly targeting a niche market with attempts to popularize the idea over time. Given the higher capital investments and target market, it would be appropriate to use the price skimming strategy. The concept as mostly been tried in the Silicon Valley and the US major car manufacturers have also embraced this idea and the demand is projected to grow over the next ten years
Since the self- driving car is still in the introductory stage of the product life cycle, the price skimming strategy will allow the creators to make a profit from the customers who have embraced this approach. The skimming price allows the company to target those who can afford the product or service compared to the penetration price is first aimed at the mass media 1.
These are customers who are willing to pay a higher price ...